This year, in partnership with Michelle Obama’s national, nonpartisan nonprofit organization, When We All Vote, The Roots are launching the 13th Annual Roots Picnic as a virtual broadcast experience on Saturday, June 27th, exclusively on YouTube. The event is Executive Produced by Shawn Gee (Live Nation Urban), Ahmir “Questlove” Thompson and Tarik Trotter (Two One Five Entertainment), and Dan Parise(DPS).
Hosted by Questlove, Black Thought, and Michelle Obama, the picnic will be filled with amazing performances by a diverse group of young highly popular hip hop, R&B, and gospel artists with the goal of engaging and reaching 500,000 eligible voters. When We All Vote volunteers will sign up to text voters throughout the show through Outvote, a web and mobile organizing platform used to reach unregistered voters. Volunteers can sign-up to learn how to reach voters before the event here.
In addition to music, this event will include pre-recorded segments with musicians, athletes, social media influencers, When We All Vote Co-Chairs, and The Roots sharing one simple call to action: register to vote. Fans can subscribe to The Roots Official YouTube Channel and tune into the broadcast stream HERE. Fans can anticipate performances by The Roots, H.E.R., Roddy Ricch, Lil Baby, SZA, Kirk Franklin, Snoh Aalegra, Earthgang, G Herbo, Polo G, D Nice and Musiq Soulchild (backed by The Roots) and appearances by Michelle Obama, Lin Manuel Miranda, Chris Paul, Tom Hanks, Liza Koshy, Kerry Washington, Tracee Ellis Ross, Janelle Monáe, and Elaine Welteroth.
“Historically, Questlove & BlackThought have always been very active participants in the voting process; however, I felt that it was imperative that this year I open up both The Roots and my Live Nation Urban platforms as vehicles for both voter education and voter registration,” said Shawn Gee, The Roots manager and President of Live Nation Urban, “Our goal is to aggressively impact change and we’re going to have some fun while doing so. This year, we are incredibly proud to partner with Mrs. Obama’s When We All Vote to ensure our audience has the resources they need to register and vote in November’s election.”
“As we face one of the most challenging years for our nation, we could all use a moment of inspiration and light to help focus on what we can do to take action together – and that action is voting. When We All Vote is on a mission to change the culture around voting and we are committed to closing the age and race gap of those who show up at the ballot box, increasing participation in each and every election,” said When We All VoteManaging Director of Communications and Culture Stephanie L. Young, “To change the culture means we have to be in the culture, and iconic events like The Roots Picnic, a celebration of the most influential artists of today, is just that.”
The partnership comes from a shared ethos of wanting to reach the most underrepresented community of people when it comes to voting, black people between the ages of 21-35. Michelle Obama’s When We All Vote and The Roots have a common goal: to educate and inspire communities to use their voices and vote to make a difference. Starting TODAY and continuing throughout the broadcast, there will be a call to action to allow fans to register to vote at https://weall.vote/rootspicnic or by texting ROOTS to 56005. Throughout the broadcast, this will be available in the form of a link in the live chat section allowing fans to register to vote in real-time while enjoying the show. Additionally, When We All Vote volunteers will work throughout the day and during the show to text and engage 500,000 eligible voters.
This year, with the Picnic in Fairmount Park being postponed until 2021, The Roots are still eager to engage their core audience both in the Philadelphia region and around the world. Over the past 12 years, The Roots Picnic, which is co-produced with Geoff Gordon and the Live Nation Philly team, has become the premier event and hub for culture for the core audience of Philadelphia and beyond. The picnic is an event known to draw a diverse multicultural mix of Gen Xmillennial and Gen Z attendees, and is curated and produced specifically with tier interests in mind.
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About The RootsPicnic
Over the past 12 years, The Roots Picnic has become the premier event and hub for culture for the core audience in Philadelphia and beyond. The Picnic is an event that draws a diverse multicultural mix of millennial and Gen Z attendees and is curated and produced specifically with their interests in mind. The event has grown from 2,500 people in a parking lot in downtown Philly to 40,000 people in Fairmount Park, the largest urban park in the United States. Past performers on The Roots Picnic include The Weeknd, Lil Uzi Vert, H.E.R., Pharrell, Lil Baby, Solange, Janelle Monáe, and many others.
About Live Nation Urban
Live Nation Urban (LNU) is a partnership with Live Nation Entertainment, the world’s leading live entertainment company. Specifically focusing on Hip-Hop, R&B, and Gospel, LNU builds platforms, events, and festivals globally and develops dynamic content strategies based upon the live properties created. Live Nation Urbanconsiders itself the most powerful source for live urban music. For additional information, visit www.livenationentertainment.com.
About When We All Vote
When We All Vote is a national, nonpartisan, non-profit launched by Co-Chair Michelle Obama in 2018 on a mission to change the culture around voting by bringing together citizens, institutions, brands, and organizations to increase participation in every election. They are also on a mission to close the race and age voting gap and empower all eligible voters to cast their ballot by harnessing grassroots energy, establishing strategic partnerships, and implementing digital organizing strategies.
