ROLLS-ROYCE MOTOR CARS MIAMI CELEBRATED AS 2018 AMERICAN DEALER OF THE YEAR
Each year Rolls-Royce Motor Cars Americas singles out one dealer that exemplifies its ability to deliver on the complete brand promise of the world’s most coveted luxury brand. For 2018, Rolls-Royce Motor Cars Miami has been honored as Dealer of the Year for the Americas. This prestigious honor recognizes the efforts of the entire team in Miami in ensuring the experience that every Rolls-Royce Motor Car owner deserves and expects. The criteria for the recognition is consistency in delivering the ultimate luxury experience from the initial idea through the entire commissioning and ownership experience. While only a small factor in the evaluation, Rolls-Royce Motor Cars Miami, part of Braman Miami, was among the top dealers in delivering Rolls-Royce commissions in 2018. This performance helped lead the brand to a record year, with 4,107 Bespoke creations leaving Goodwood, Home of Rolls-Royce, for collections worldwide.
“Being a part of the world’s leading luxury brand is an exclusive honor,” said Mike Rodriguez, General Manager of Rolls-Royce Motor Cars Miami. “Everyone in our operation is dedicated to a single purpose, ‘ensuring an effortless experience.” He added, “Our clients and the weight of the Rolls-Royce brand demand the absolute highest level of service and it’s our commitment to deliver.” Since opening the doors to its new showroom in 2016, Rolls-Royce Motor Car Miami, part of Braman Miami, has grown the family of Rolls-Royce owners significantly and remains one of the top Rolls-Royce retailers worldwide.
“In 2018 Rolls-Royce Motor Cars Miami continued to deliver the experience we know and expect for our owners. Commissioning and owning a Rolls-Royce is a rare experience for any lover of luxury. The entire team at Rolls-Royce Motor Cars Miami deserve this recognition,” said Martin Fritsches, President and CEO of Rolls-Royce Motor Americas. He added, “We are proud to have Mike and every member of his team represent our brand and deliver the ultimate in commissioning new motor cars and an effortless ownership experience,”
Rolls-Royce Motor Cars chooses the Dealer of the Year after careful consideration of a wide range of criteria. As a brand that values the luxury ownership experience above all else, service and owner satisfaction are at the top of the list. The company also reviews sales and operational performance as well as client satisfaction. Every aspect of the Rolls-Royce Motor Car ownership experience is expected to be effortless. That begins with the initial commissioning of a truly unique and exclusive motor car with one’s retail consultant. In 2018, Rolls-Royce Motor Cars Miami set this standard.
Inside the Bespoke lounge, clients personalize their new vehicle from more than 44,000 available exterior colors and a wide variety of textiles and interior materials ranging from the highest quality leather to high-tech carbon fiber. Working together with a team of expert colour, material and design consultants in Goodwood, Home of Rolls-Royce, the Bespoke process is what makes these cars exclusive and unique. In 2018, Rolls-Royce Motor Cars delivered significant bespoke activity in North America in more than 80% of all vehicles commissioned.
Rolls-Royce Motor Cars Miami is one of 44 Rolls-Royce Motor Car retail partners in the Americas, including 37 in the United States, 4 in Canada, 2 in South America and one in Mexico. Last year the company delivered 4107 units for a record year of growth. The Americas remains the largest global region for Rolls-Royce Motor Cars where about one-third of all commissions are delivered. Rolls-Royce Motor Cars develops and delivers the world’s ultimate luxury vehicles. Each Rolls-Royce Motor car is hand crafted at the company’s state-of-the-art assembly facility in Goodwood England.
