Rich the kid makes a brief appearance in 360 MAGAZINE

Rich the Kid – Crypto

Multiplatinum GRAMMY® Award-nominated hip-hop phenomenon, one third of Migos, and undeniable Atlanta heavy-hitter Takeoff reveals a new solo single and music video entitled “Crypto” with Rich The Kid today. It marks his first solo release in two years since 2020.

Listen to “Crypto” HERE and watch the music video HERE.

The track’s immersive production underscores bulletproof bars from Takeoff as he exclaims, “I wanna talk about Crypto.” Meanwhile, fellow multiplatinum Atlanta superstar Rich The Kid pulls up with a show-stopping and stunning cameo of his own. Together, they canvas the streets in the visual directed by Rich Porter [YoungBoy Never Broke Again] and board a private plane. The computer graphics add a level of web 3 gloss to the high-energy clip. Through and through, it illuminates Takeoff’s airtight flows and superstar presence.

“Crypto” also just paves the way for more solo music to come.

Beyond toppling the charts and the game as a co-founder of Migos, Takeoff has emerged as fiery force in the culture in his own right. His 2018 full-length solo debut, The Last Rocket, crash-landed at #4 on the Billboard Top 200 and #2 on the Top R&B/Hip-Hop Albums Chart. Meanwhile, it ignited the gold-selling singles “Casper” and “Last Memory.” Between piling up over 1 billion streams on his material, Pitchfork proclaimed, “He is the trio’s best rapper, with the most promising career prospects outside of the group,” and XXL observed, “Takeoff shows his range.”

Be on the lookout for his next project soon!

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About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

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