If you admire Hailey Bieber’s skin, now you can have it with Rhode Beauty
Hailey Bieber has been working on a project for more than two years that she has kept secret, dropping only clues: we knew that it was a cosmetics and skin care business that it has baptized as ‘Rhode‘ and that it would see the light when it comes to summer. However, a few weeks ago, the exact date of its release was finally revealed: June 15! A piece of news has been accompanied by more details about this new beauty and cosmetic project.
She announced the news along with a photo album in which she appears posing with a donut in her hand and her skin looks super cared for, glowy, and hydrated. In the caption of the publication, she wrote rhodeskin.com, the official website to which you can subscribe if you want to be aware of all the details of her cosmetics brand.
As a big fan of skincare, Hailey has been asked by her followers for several years about her daily routine and the products she uses, so she created her own signature naturally.
Some of the details that Hailey reveals to her followers about ‘Rhode’ are the following:
- Affordable prices that will not exceed 30 dollars: This is what the model wanted to reveal in an interview with the media. For achieving the goal of finding the powerful formulas suitable for most pockets, Hailey has been testing different textures for months, asking advice from dermatology experts such as Charlotte Palermino or Hyram Yarbro, who, like Hailey, share the purpose of more accessible cosmetics made with natural products.
- What products are sold in Rhode? We can find moisturizing textures, mainly focused on the face. A few days ago, Hailey shared the following products with her followers: a serum ‘that visibly plumps and hydrates to support a healthy skin barrier’, A moisturizing mist ‘to comfort, soothe, and restore the skin barrier’, and finally, a restorative lip treatment ‘for naturally plump, pillowy-soft lips — day or night’, and to protect and nourish dry skin from within.
- Rhode futures foundation: Rhode Futures Foundation is supporting and investing in 1,000 women and their families by 2023. The brand partners with three organizations providing women, especially women of color, with the necessary resources to direct their own futures: Black Mamas Matter Alliance, Accion Opportunity Fund, and the LIFT Family Goal Fund. Hailey’s cosmetics firm has pledged a minimum of 1% of sales to support her efforts and all women they serve, ‘including non-binary, trans, non-cis, and all women-identified persons’.
as Rhode states, there are three fundamental pillars:
- ‘Give women access to a wide variety of health services for full autonomy over their bodies to make empowered choices.
- ‘Invest in resources for moms that alleviate financial stress as they raise and support their families.
- ‘Provide access to capital and coaching for women-owned businesses.
Article: Andrea Esteban, Iris Li
