Reebok and London-based streetwear label Maharishi announced their second collaborative project, the Maharishi x Reebok LT Court Hemp, calling on the plant fabric that’s been a mainstay in Maharishi collections since the 1990s. The Maharishi x Reebok LT Court Hemp ($120, GZ9587) is available October 28 exclusively from Maharishi before its wider global release on November 7 from Reebok.com and select fashion retailers.
Founded in 1994 by Hardy Blechman, Maharishi is defined by its ‘pacifist military design’ aesthetic and a strong respect for nature and utilitarian design. Following their spring 2022 collaboration on Reebok’s Classic Leather AZ, this next instalment continues to showcase the brands’ mutual respect for heritage sports footwear.
“This is yet another great opportunity for us to delve into Reebok’s rich archive of classics,” commented Maharishi founder, Hardy Blechman.
Built with an army green rubber outsole, chalk midsole, and an off-white hemp fabric upper, Maharishi’s LT Court Hemp offers a natural, understated take on the 40-year-old court model.
“Hemp belongs to one of Earth’s most versatile, resilient, and advanced plant families, which makes it particularly meaningful to us as a medium for product creation,” explained Blechman, alluding to Maharishi’s dedication to hemp fabrication and use of other organic materials.
Additional key design elements for the shoe include a soft suede heel tab and terry lining, Maharishi all-over logo arch bandage, Maharshi logo window box, and OG LT Court components like a deconstructed toe box and cup sole tooling.
“The LT court is a great court shoe from Reebok’s ’80s archives,” concluded Blechman. “By utilizing hemp and a minimalistic design, the piece stays true to both Maharishi and classic Reebok styling.”
The story is told visually from Maharishi’s studio in Soho, with campaign imagery (HERE) featuring Shy FX, a legendary producer in the UK jungle music scene in which Reebok has been long intertwined.
The Maharishi x Reebok LT Court Hemp ($120, GZ9587) is available in unisex sizing October 28 exclusively from Maharishi before its wider global release on November 7 from Reebok.com and select fashion retailers.
About Maharishi
Maharishi is a London-based streetwear label founded in 1994 by Hardy Blechman who’s formative journeys across Southeast Asia and prior experience working for a military surplus supplier helped shape the pacifist Maharishi brand. From Sanskrit, “Maharishi” translates literally to “great visionary”, referring to the brand’s vision to create long-lasting, ethically produced garments from hemp and organic fibers. Maharishi is well known for its frequent use of camouflage in product design to signify its utilitarian-style offerings. Utilizing the latest technologies, Maharishi deploys garments that are practical, durable, and offer an unforgettable presence, perfectly balancing functionality and aesthetics.
About Reebok Design Group
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos, and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA.
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