Reebok and Brain Dead today have announced their next exclusive capsule collection featuring two iterations of the iconic Club C Revenge incorporating fan-beloved inspiration while looking to the future. The Brain Dead x Reebok Club C Revenge capsule ($120) is available beginning August 9, 10:00am EST from WEAREBRAINDEAD.COM and Brain Dead Studios Fairfax before launching globally August 12 from Reebok.com and select retailers.
Popularized in the ‘80s on premiere tennis courts, Reebok’s Club C Revenge has become a brand staple. The shoe was issued in 1985 for club players who needed a durable performance tennis shoe. Today, the sneaker remains one of Reebok’s most popular models.
“Club C is probably one of the most iconic shoes ever made,” commented Brain Dead Co-Founder Kyle Ng. “It resonates with so many people and cultures.”
Integrating the model into its brand ecosystem, Brain Dead designers took inspiration from nature and the great beyond. Their take on the Club C Revenge offers reshaped lines and a playful fuzz texture, creating a soft imperfectness to the sleek shoe that makes it feel alive.
“We wanted to find a material that reminded us of natural ground,” continued Ng. “We thought about tennis courts and grass – from their it sprouted. We took the opportunity to revive a classic and uniquely remold it as our own.”
The Brain Dead x Reebok Club C Revenge capsule ($120) is available beginning August 9, 10:00am EST from WEAREBRAINDEAD.COM and Brain Dead Studios Fairfax before launching globally August 12 from Reebok.com and select retailers.
About Brain Dead: Brain Dead is a creative collective of artists and designers from around the world. With its disruptive, graphic-led approach, the brand takes its cues from post punk, underground comics, and the spirit of subculture. Brain Dead is not one person, nor is it one idea. It sits in the space between people. WEAREBRAINDEAD.COM @wearebraindead
About Reebok Design Group: Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos, and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA. For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and YouTube.
