Reebok is unveiling the latest video in their “Alter the Icons” series featuring Bodega Bamz – a Spanish Harlem native and emerging recording artist.
The video, which highlights how Bamz is defying the norm and achieving success on his own terms, also celebrates the latest “Alter the Icons” silhouettes – which was created in partnership with Bodega Bamz, Jay IDK, Saweetie and Lil Baby and puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus.
Together, the collection takes inspiration from the above emerging artists to showcase how one can find alternative paths to success by tearing up the brand’s design rulebook and encouraging wearers to alter their own path.
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