Reebok × ALL GONE & PAPERBOY Club C “AGPPB”
Available Exclusively at ComplexCon, November 19
At ComplexCon, Long Beach, 2022, Michael Dupouy, author of the legendary book saga “ALL GONE, The Finest of Street Culture”, celebrates 16 years of the iconic work with a photographic retrospective: “ALL GONE, curated archives, 2006-2021”. In honor of the occasion, in collaboration with famed restaurant brand Paperboy, a hyper-limited pair of Reebok’s iconic Club C ($150) sneaker will be unveiled and made available for purchase on Saturday, November 19, exclusively from ALL GONE’s ComplexCon booth.
Conceived jointly by Michael Dupouy and James Dridi (founder of Paperboy), the Reebok Club C “AGPPB” (All Gone PaPerBoy) is limited to just 150 pairs.
“A legendary model, an icon of sneaker culture in the broadest sense, a product that is for everyone, easy to wear, for all styles, and that has survived all the fashions and trends, Reebok’s Club C is a true ideal of all wardrobes,” commented Dupouy. “So, the idea was to create something simple and honest, to stick to the origins of the product and not change its DNA. And frankly, with Paperboy, we’re just thrilled to bring a bit of French freshness to American soil, to Los Angeles.”
Resolutely clean and vintage, the all-white pair with pale pink accents is reminiscent of ALL GONE’s signature website colors and its all-pink photo retrospective on display at ComplexCon, Long Beach. The elevated design offers an ultra-premium leather upper with ALL GONE and Paperboy logos and logo lockups appearing throughout. Most notably, the ALL GONE logo is embroidered within Club C’s iconic window box in white-on-white, as if it’s just disappeared (akin to the collectors’ products spread across its pages to which the book has paid tribute for 16 years).
This union between three protagonists, ALL GONE, Paperboy, and Reebok is organic, natural, honest, and sincere, resulting in one of the rarest Reebok limited sneaker releases of the year.
To purchase, consumers can visit ALL GONE’s ComplexCon experience on Saturday, November 19, booth B35. The launch will take place in the presence of Michael Dupouy and James Dridi, who will be on site chatting with attendees and signing select pairs.
NOTE: Dupouy, with Colette, previously collaborated with Reebok on its Pump model in 2009 for the shoe’s 20th anniversary, and then on the Instapump Fury in 2014. James Dridi’s Paperboy also collaborated with Reebok and Beams in 2021 on the Club C 85 and Club C Legacy.
About ALL GONE
ALL GONE is an annual limited-edition publication that documents cult products from street culture every year since 2006. Visit https://www.allgonebook.com and follow @michael_lamjc for more info.
About Paperboy
Paperboy is the favorite American and Japanese inspired sandwich restaurant and coffee shop of the new Parisian generation. A place that federates a community, at the origin of many lifestyle collaborations. Visit https://www.paperparis.shop and follow @paperboyparis for more info.
About Reebok Design Group
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos, and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA. For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and YouTube.
