Reebok & Luxury Basketball Artist ‘Victor Solomon’ Unveil Elevated Trophy-Inspired Footwear & Apparel Capsule, Available Now
Reebok and luxury basketball artist Victor Solomon have released a unique product collaboration applying Solomon’s elevated artistic language to Reebok’s iconic BB4000 II ($250, 100206494) basketball lifestyle shoe and range of a tasteful apparel pieces all inspired by his recent work with coveted basketball trophies. The Victor Solomon x Reebok collection is available now (February 15), exclusively from LiterallyBalling.com, with a wider global release slated for February 22 via Reebok.com and select retailers.
This spring, Reebok and Victor Solomon come together to celebrate basketball’s evolution via an elevated footwear and apparel collection. Recently tapped by professional basketball to re-imagine its various trophy programs, Victor Solomon has been elevating the look, style, and culture of the game for years, also represented by his “Literally Balling” project that offers an ongoing exploration of basketball icons.
The Victor Solomon x Reebok SS24 collection showcases modern detailing with opulent gold elements to celebrate the beauty between the heritage of the sport and the design style of Victor Solomon. Solomon’s first-ever shoe, his take on Reebok’s iconic BB4000 II silhouette took on special meaning:
“It was an exciting new challenge to take on my first sneaker design,” explained Solomon. “In contributing to a classic basketball silhouette in BB4000 II, I wanted to incorporate signature elements from my practice, like white leather, basketball pebble textured gold panels, while elevating essential components with luxury materials and bringing a classic jersey pattern to the model with laser-cut leather panels.”
Dressed in white and gold, Solomon’s Reebok BB4000 II captures the essence of his craftmanship and reflects the coveted basketball awards and trophies he was recently tapped by the league to reimagine. Key design elements include premium leather overlays across the shoe’s upper, a perforated jersey-inspired upper and sock liner, a Victor Solomon branded hangtag, and more, all arriving in premium white/gold Victor Solomon x Reebok packaging.
Also donning white and gold, while drawing on elements of classic basketball fashion, the collection is made complete by an elevated apparel capsule featuring a heavyweight jersey tee, heavyweight French terry hoodie and matching pant, and Faux leather varsity jacket.
Product imagery, campaign content, and video can be found HERE.
“It’s an exciting moment to work the Reebok brand as they return to the basketball space, to have an opportunity to have a voice and presence in the process,” concluded Solomon. “I’m just blown away by the open-mindedness of the Reebok team and their holistic approach to partnership.”
The Victor Solomon x Reebok SS24 collection is available now (February 15), exclusively from LiterallyBalling.com, with a wider global release slated for February 22 via Reebok.com and select retailers.
