Reebok partner and boxing superstar, Shakur Stevenson, just became a 3-division world champion (see Reebok post here) following his tactful victory on Thursday night in Las Vegas. During and leading up to the lightweight world title fight, Shakur and his team were kitted in Reebok footwear and custom Reebok apparel including an exclusive “PRIDE OF NEWARK” graphic tee and “TEAM SHAKUR” tracksuits. On fight night, Shakur also unveiled and wore his own fighter-exclusive Reebok boxing boot in a bold low-cut “solar” colorway.
Captured by @leviventura.media (who has shared more amazing content via his page).
Announce Partnership Ahead of November Title Fight
A product of Newark, New Jersey (like Shaquille O’Neal) and Bethel High School (like Allen Iverson), Stevenson became an amateur boxing champion at the age of 14 and would make his pro debut three years later in 2017. Since turning pro, Shakur has won all 20 of his professional bouts on his way to becoming a two-division world champion (with the opportunity to become a three-division world champion on Nov. 16), including 10 wins achieved by way of knockout.
Beginning in November 2023, Shakur and Reebok will work together to drive hype ahead of his November 16 title fight in Las Vegas, while bringing awareness and validation to Reebok’s lifestyle and performance product stories through the end of the year. As part of the partnership, Shakur has also received his own special “fighter-exclusive” prototype Reebok boxing boot, for which he’ll reveal a compelling fight-exclusive colorway just ahead of his Nov. 16 title fight in Vegas.
For consumers and fans, Shakur has curated a special product collection for Reebok.com – “Move Like Shakur” – highlighting his favorite footwear, apparel, and accessories for the gym, at home, and around town.
