Excited to share that today, Reebok continues to celebrate daring spirits through the latest Alter the Icons capsule collection launch. In conjunction to the 10-piece drop, Reebok partners with rapper MadeinTYO to share this story on how he paved his own path, as a salute to a younger generation of future icons.
Taking an iconic 80’s silhouette, Reebok remastered the Classic Leather and Workout Plus for its third release of the Alter the Icons collection. Continuing the legacy of these timeless styles, Reebok hacks its brand heritage – remixing the models’ distinguishable features with bold, unexpected branding. As a nod to Fall / Winter, the pack includes three redesigned sneakers featuring boot laces, a rippled outsole, ribbed nylon and suede materials and trail-inspired color ways to provide a seasonal aesthetic.
The latest Alter the Icons collection will be available in men’s, women’s and kid’s sizing on Wednesday, November 15th on www.reebok.com and Reebok stores. Classic Leather Rippled Altered styles will retail at $85 and the Workout Plus Ripple Altered will retail at $90.
- Please find the MadeinTYO video here
