Reebok Creates GYM of the Future

Reebok is launching an exciting plan to transform gas stations across the nation into fuel stations for our bodies.

Reebok and design firm Gensler have partnered in a new “Get Pumped” campaign to reimagine gas stations across the country as fitness hubs, where people can prioritize their mental and physical wellness as gas-powered cars continue to become obsolete. The goal is a country where a healthy gym and restaurant are no more than a few miles away.

The concept takes on three different forms, maximizing the impact of the different gas stations nationwide:

• The Network: We’ve imagined the major, interstate rest stops as the power grid of the future. They’re a place where travelers can stop and generate energy through spinning and boxing, Crossfit, Les Mils, and a running trail.

• The Oasis: The larger gas station that commuters pass on small, local highways will be turned into recharge zones, to capitalize on the type of mental and physical rest those commuting need. There are real food offerings from a farm to table eatery to a juice bar, as well as yoga and meditation pods. The exterior will provide sustenance in the form of an herb garden, and outdoor wheels where you can run in the fresh air.

• The Community Center: The local, small town gas stations are transformed into four different ways for communities to enhance their healthy life. People can charge electric cars, and in the auto repair shop, there will be nutrition classes. The minimart will offer local, healthy food, and pop-up trucks will offer rotating Crossfit and Spinning classes so there’s no lack of access for healthy options.

Leave a Reply