Reebok today has confirmed a July 14 release for its Pump Omni Zone II “Heritage” ($160, HR0035) via Reebok and select retailers.
Made famous in the early ‘90s by Boston guard and longtime brand athlete Dee Brown, upon its release Reebok’s Pump Omni Zone II sneaker and custom-fit Pump technology launched an industry-wide innovation race that forever changed the trajectory of sneaker history.
30 years later, on the heels of multiple anniversary releases, OG bring backs, and new color stories, Pump Omni Zone II “Heritage” celebrates Reebok. Made up in classic chalk, Vector red, and Vector blue brand colors, the model offers a clean, archival Reebok aesthetic with retro basketball and innovation at its core.
Reebok’s Pump Omni Zone II “Heritage” ($160, HR0035) is available beginning July 14 from Reebok and select retailers.
More on Dee Brown and the rise of Pump: On February 9, 1991, Boston rookie point guard Dee Brown stepped onto the hardwood in front of a buzzing dunk contest crowd. Sizing up the rim, he set the ball on the playing surface, reached down with both hands and primed the “Pumps” on his Pump Omni Zone II sneakers, turning his head up to the crowd with a grin as he locked in his custom fit and prepared for takeoff. That night, Reebok’s “Pump” technology became a cultural phenomenon, as Brown became only the second rookie in dunk contest history to win the elusive title. A few years earlier, in the late ‘80s, “Pump” was introduced on “The Pump” basketball shoe by the “Reebok Advanced Concepts” (RAC) team, marking the brand’s true foray onto the hardwood. “Pump” was the first tech of its kind, integrating within the shoe an inflatable chamber that enabled wearers to create their own custom fit. With the help of Dee Brown on that historic night in 1991, “Pump” gained international allure and quickly became the go-to sneaker for pro athletes everywhere.
*Lifestyle photos (shot by Connor Thompson @connorthacreator)
