Reebok and Eames Office Unveil Next Creative Footwear Collaboration Celebrating Design Icons, Available Dec. 11
New offering carries forward enduring partnership that began in 2021,
merging historic brands routed in intentional design
Reebok, the iconic and irreverent sports culture brand, joins forces with the legendary Eames Office to introduce their third and final collection in celebration of the creative legacy of Charles and Ray Eames. This remarkable partnership, dating back to 2021, redefines the boundaries of creativity and sets new standards in the footwear industry. Among the collection’s highlights is the Reebok x Eames Classic Nylon, Instapump Fury 95, and Beatnik Sandal.
Charles and Ray Eames, renowned for their groundbreaking contributions to furniture, industrial design, films, exhibitions, toys, and architecture, approached problem-solving as an adventurous journey. Their work exemplified a harmonious blend of discipline and playfulness, an ethos that continues to inspire generations of designers. Together with the multifaceted team at Eames Office, the dynamic duo established a benchmark for design excellence.
Through the synergy of fashion, art, and design, this tri-season collaboration seeks to elevate Reebok Icons to the status of design icons within the footwear industry. Drawing on the legacy of Charles and Ray Eames, the collection is a testament to the office’s enduring influence on modern design, as told through the playful reinterpretation of Reebok’s Classic Nylon, Instapump Fury 96, and Beatnik Sandal.
Product Highlights
The FW23 Reebok x Eames collection boasts a trio of iconic footwear styles, each infused with Eames’ distinctive aesthetic:
Reebok x Eames Classic Nylon: Retailing at $130 USD, this unisex Eames Classic Nylon takes inspiration from Reebok’s timeless Classic Nylon shoe, a design that has become an icon in the athletic footwear industry. The shoe’s side window features the Eames name in the designer’s distinctive colors which pays homage to the Eameses’ mastery of color. With a custom Eames footbed and tongue label, each step in these sneakers is a journey into the world of design excellence. The custom Eames box and five laces add a touch of exclusivity to this limited-edition release.
Reebok x Eames Instapump Fury 95: Priced at $200 USD, the unisex Eames Instapump Fury 95 is a bold reinterpretation of the Reebok Instapump Fury, a silhouette that has made waves in the sneaker world since its inception. This collaboration merges the innovative design of the Instapump Fury with the creative genius of Charles and Ray Eames through a nod to Eames’ visionary contribution to the still futuristic IBM pavilion designed for the 1964 World’s Fair. The shoe features an Eames branded pump bladder and heel, showcasing the Eameses’ commitment to pushing the boundaries of design and technology. A custom Eames footbed ensures maximum comfort, while the custom box adds a touch of elegance to this high-performance sneaker.
Reebok x Eames – Beatnik: Available for $130 USD, the unisex Eames Beatnik is a contemporary take on the classic Beatnik silhouette, known for its timeless style and versatility. Eames’ legendary Crosspatch patterns—drawn from the collaboration’s unique access to the Eames Office archives—are brought to the forefoot, creating a unique and eye-catching design, supported by a custom outsole which pays homage to the Eameses’ attention to detail and craftsmanship. Each pair of Beatniks comes in a custom box, elevating this true collector’s item.
Product imagery and content can be found HERE.
The Reebok x Eames FW23 collection will be available on Reebok.com and through select fashion retailers on December 11, providing fashion enthusiasts and design aficionados the opportunity to own a piece of design history.
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About Reebok Design Group
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos, and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA. For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and YouTube.
About Eames Office
Charles and Ray Eames founded their Los Angeles-based design practice, the Eames Office, in 1941, and produced significant contributions to architecture, furniture design, film, textiles, toys, exhibitions, and beyond. Through their work and its ongoing impact, the Eames Office reimagined the concept of a design studio in terms of philosophy, work ethic, and process. Since Charles’ passing in 1978 and Ray’s passing in 1988, the Eames Office has transformed from a multi-disciplinary design practice into a cultural and commercial organization. Led by the next generations of the Eames family, the Eames Office is dedicated to communicating, preserving, and extending one of the world’s most influential design legacies. To carry out its mission, the Eames Office works closely with authorized manufacturers to bring original Eames designs to market, introducing their work to new generations through educational programs, curated exhibitions and collaborations. Further, the Eames Office also extends Charles and Ray’s legacy through its ongoing support of the Eames Foundation.
