In recent news, the brand named Shaq himself as President of Reebok Basketball.
“When I joined the brand back in ’92, never did I think I’d be sitting where I am today,” commented Shaq. “This is a true full circle moment for me, and I couldn’t be more proud or more excited. I’ve had a lot of different roles in my life, but this one is probably the most special.”
Reebok’s signing of Shaquille ahead of his rookie season in 1992, which at the time marked the brand’s biggest endorsement deal ever, would evolve into one of the most prolific and impactful athlete-brand partnerships in industry history. In the partnership’s first year Reebok introduced its first-ever signature shoe, the “Shaq Attaq,” followed by a host of irreverent and disruptive ad campaigns and product lines that set the stage for the brand’s on-court dominance during that era.
The Shaq Attaq “MVP” ($180, 100032830) is available beginning November 3 from Reebok.com and select retailers.
