Unveil Classic Nylon Collaboration
The Collection is Inspired by Aspiring Alpaca, one of the Original VeeFriends Characters created by Serial Entrepreneur Gary Vaynerchuk.
Reebok + VeeFriends, a contemporary entertainment company created by serial entrepreneur Gary Vaynerchuk, announced a collaborative release inspired by one of the 283 VeeFriends characters: the VeeFriends Aspiring Alpaca Classic Nylon.
VeeFriends was developed around characters, all of which Vaynerchuk imagined, created, and drew himself to foster a movement of kindness and positivity. The company’s mission is to scale 283 unique VeeFriends characters and their attributes to create a better world. The characters represent the manifestation of metaphysical concepts and virtues such as love, kindness, gratitude, resiliency, adaptability, ambition, and more.with Reebok,” said Vaynerchuk.”
This collaboration’s inspiration, Aspiring Alpaca, ties in with Reebok’s aspiration to create opportunity, products, and inspiration for individuals to reach their full potential, as the character encourages people to pursue their dreams.
“As a 1980s kid and pop culture enthusiast, you can imagine how thrilled I am to collaborate incredibly excited to extend VeeFriends to another consumer product like sneakers, which is at the forefront of popular culture. Working with the Reebok team has been a pleasure, and I can’t wait for everyone to rock the VeeFriends Aspiring Alpaca Classic Nylon.”
The concept is applied to Reebok’s heritage silhouette, the Classic Nylon, which debuted in 1991 and has a minimalist yet classic look. The Reebok x VeeFriends Aspiring Alpaca Classic Nylon (100070037) features a nylon upper with suede overlays, the VeeFriends logo in the windowbox and the original Series 1 drawing of Aspiring Alpaca on the tongue.
The VeeFriends Aspiring Alpaca Classic Nylon will be available for $90 in unisex sizing on Reebok.com and shop.veefriends.com beginning August 24th, 2023.
Celebrating the collection, the creative campaign features three individuals – Shahreen “Katz” Ahmed, Christian Robles, Esma Shmeit – selected from the VeeFriends collectors’ community who embody the ethos of Aspiring Alpaca.
- ● Shahreen “Katz” Ahmed is an active and positive person in the VeeFriends community. They are the Founder of VeeRoses, which is an initiative to give “roses” to individuals while sharing positive affirmations. Katz hosts Wellness Wired Twitter spaces that focuses on health and wellness of the greater Web3 community and is the curator of inperson community events for VeeFriends, World of Women, and more.
- ● Christian Robles is a professional boxer and is working towards a title shot with the support of the VeeFriends community. A competitor in the ring and positive force outside of it, Robles is dedicated to embodying the VeeFriends ethos of kindness, empathy, and positivity.
- ● Esma Shmeit is an up-and-coming female rapper from Canada who participated in the Gala Music competition at VeeCon 2023. The experience humbled and fueled her determination to continue pursuing her aspirations of becoming a female rap star, and she encouraged others to pursue their dreams.
About VeeFriends
VeeFriends is a contemporary entertainment company that combines art, storytelling, collecting, events and innovative technologies to build a community around a movement of kindness and positivity. The company’s mission is to scale 283 unique VeeFriends characters and their attributes to create a better world. These characters foster a sense of community and inspire creativity, self-discovery, accountability, and personal growth.
For more information, visit https://veefriends.com and join the discord channel.
About Reebok Design Group
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA.
For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and YouTube.
