Range Rover House, the invitation-only experience which presents Range Rover’s vision of modern, sustainable luxury and design leadership, celebrates its return to Monterey Car Week, California, in 2023 with a reprise of the exquisitely crafted Range Rover SV Carmel Edition.
As one of the world’s foremost luxury brands, leading by example since 1970 through originality and exemplary design, Range Rover House exemplifies Range Rover’s brand DNA, bringing true modern luxury to life through curated experiences. Each house – meticulously designed under the direction of Chief Creative Officer Professor Gerry McGovern OBE – embodies Range Rover’s luxurious, modernist, and relevant design philosophy while reflecting local and cultural trends and events. Nestled in scenic Carmel Highlands, California, Range Rover House aligns with the minimalist design philosophy of the brand and boasts a picturesque view of Monterey Bay. As with all Range Rover House activations worldwide, guests can expect exclusive experiences, leading hospitality and unique cultural activities.
The Signature Event of Range Rover House occurred last evening, with the reveal of the ultra-exclusive 2024 Range Rover SV Carmel Edition. Taking inspiration from Carmel as the pearl within the California coastline, this unique specification curated by the SV Bespoke personalization team features colors and materials which express the beauty and tranquillity of the region. A cool and complementary SV Bespoke Special Effect Gloss white exterior paint uses delicate and highly reflective fine white glass flake particles in the solid base coat to create a glistening and sophisticated shimmer synonymous with the Pacific Ocean. This finish extends to the matching inserts on the 23” triple-finish Diamond Turned Dark Grey Gloss forged alloy wheels.
The unique interior, inspired by the warm beaches of Carmel, features contrasting two-tone front-to-
rear Perlino and Deep Garnet semi-aniline leather with the signature Carmel Edition embroidery design. The coastal inspiration continues through the integration of Cream Ash Burr veneer, gloss white ceramic touchpoints and Pearl Oyster carpet. SV Bespoke Carmel Edition-embroidered cushions and branded illuminated treadplates also provide consistent elements found only on Range Rover SV Carmel Editions. Clients will also receive two sets of Titlist Golf Clubs with custom fittings, select items from the 2024 Range Rover Merchandise collection and VIP access to future Range Rover House activations.
The 2024 Range Rover SV Carmel Edition is exclusively available as a Long Wheelbase, with the pinnacle four-seat SV Signature Suite cabin featuring an electrically deployable Club Table and integrated refrigerator. Power is provided by the latest 606hp twin turbo V8 MHEV gas engine. Seven of these vehicles will be sold to the invited guests of Range Rover House, with a portion of the $370,000 MSRP* being donated to the Monterey Bay National Marine Sanctuary. This protected coastline and aquatic location is home to one of the world’s most diverse coastal and marine ecosystems. Range Rover is committed to supporting this organization’s mission to promote biodiversity
and enhance ecosystem health through coordinated action.
Charlotte Blank, US Chief Marketing Officer of Jaguar Land Rover North America, said: “We are thrilled Range Rover House is returning to Monterey Car Week, marking the third Range Rover House installation in the US to date. Range Rover House events provide an opportunity to strengthen our connection with owners and brand enthusiasts through exemplary locations, hospitality, and experiences.” Range Rover House will feature daytime and evening activities reflecting the brand’s elegance and modernity. Invited guests of Range Rover House can participate curated activities during the entirety of Monterey Car Week, including:
- Onsite massages, sound bath healing, skincare treatments, and other wellness activations
- Master seminars with luxury beauty brand Augustinus Bader led by Celebrity Facial
Masseur, Lord Gavin McLeod-Valentine - Fully hosted bar by global beverage leader Diageo with signature premium serves (offered to
attendees +21) - Watch collector’s Master seminars, presented by Hodinkee, with rotating watch exhibitions
- Range Rover multi-vehicle display, including the 2024 Range Rover Sport SV
- A Range Rover Design Suite enabling guests to curate their future vehicle
- An exclusive guided preview of the stunning collection of cars on offer at Gooding Auction
- An elevated coffee experience courtesy of intelligent temperature control mugs from Ember
Range Rover House is a sanctuary for owners and brand enthusiasts during the excitement of Monterey
Car Week. Through carefully curated experiences, scenic location and exclusive events, Range Rover
continues to elevate the modern luxury guest experience. For more information on Range Rover, visit
https://www.landroverusa.com/range-rover/index.htmlhttps://www.the360mag.com/fck-u-thought/
