On the evening of September 12th, guests will be welcomed to Ralph’s Garage in Bedford, New York for the prolific American designer’s September 2017 Collection Fashion Show.
The see-now, buy-now show and formal dinner following will be held against the backdrop of Ralph Lauren’s esteemed collection of rare automobiles. Ralph Lauren will present menswear looks from Ralph Lauren Purple Label directly alongside his women’s collection, complementing the masculine and feminine references inherent in the automotive designs.
For the first time ever, the celebrities, buyers and press attending Ralph Lauren’s Fall 2017 New York Fashion Show will be welcomed into the American designer’s home in Bedford, New York, where a formal dinner event – and a see-now, buy-now catwalk show – will take place within the unique confines of Ralph’s esteemed garage. It is in this garage that Ralph houses his unrivaled collection of classic and rare automobiles.
Combining Ralph Lauren’s passion for cars, luxury and fashion, guests will be in for an ultimately personalised experience in which his top-line Purple Label menswear and womenswear collections will be debuted alongside each other for the first time in history.
Set against the spectacular backdrop of one of the world’s most esteemed automotive collections, the show presented Lauren’s passion for automobiles and classic, enduring style, in front of the likes of Katie Holmes, Dianne Keaton, Jessica Chastain and Nina Dobrev.
Kendall Jenner and Bella Hadid walked the runway with race-inspired looks connecting the elements of speed, style and beauty of the designer’s handcrafted vehicles with the very modern, yet timeless spirit of clothes. To heighten the experience, for the first time men wearing looks from Ralph Lauren’s Purple Label collection joined the women on a runway lined with the designer’s cars in the pristine environment of his Garage.
Models and celebrities had exclusive access to the prolific American designer’s vintage cars collection, which included his 1955 Mercedes Gullwing purchased in the 1980s and his award-winning 1938 Bugatti 57CSC Atlantic.
The hand-selected guest lists included Dianne Keaton, Jessica Chastain, Nina Dobrev, Katie Holmes, Kevin Love, Armie Hammer and more esteemed attendees.
Items from the Fall 2017 collection were immediately available on Ralphlauren.com and in global flagship stores, including New York, Beverly Hills, London, Paris, Hong Kong, Tokyo and Shanghai and through top retail partners including Saks Fifth Avenue, Moda Operandi, Neiman Marcus and Bergdorf Goodman.
