A Collaboration Launched at Copenhagen Fashion Week
Finnish Fashion Designer Rolf Ekroth brings “lavatanssit” – a term loosely translating to open-air dance and deep Finnish spirit to Copenhagen Fashion Week. In collaboration with Rolf Ekroth, Finnish Kalevala Jewelry launched the RAKAS Rolf Ekroth x Kalevala collaboration as a part of Rolf Ekroth runway show on 5th of August. The collaboration includes a versatile piece of jewelry and scarves. The jewelry is made from recycled silver, handcrafted at Kalevala Koru‘s factory in Helsinki, Finland. The RAKAS (Finnish for Loved one) jewelry functions as an earring, scarf jewelry, and versatile accessory limited only by imagination.
At Copenhagen Fashion Week, Finnish design and fashion will captivate the world with creativity that stems from the core of Finnish identity. The new RAKAS jewelry and scarves, created in collaboration with Rolf Ekroth, was launched in Copenhagen Fashion Week on August 5, 2024. Rolf Ekroth is the rising star of Finnish fashion design and one of the designers of the CPHFW New Talent program.
“The goal is to spotlight the more exotic, peculiar, and beautiful aspects of Finland and the Nordic countries. The entire collection’s concept, as well as the show, is based on themes from Finland that interest me. Sustainability is crucial both to me and to Kalevala Koru. In addition to using recycled materials, we jointly promote the idea of versatile jewelry and clothing, emphasizing comfort and gender-neutral fashion,” explains Fashion Designer Rolf Ekroth.
In Rolf Ekroth´s collection, RAKAS jewelry is adapted T-shirts and dresses – a showstopper in the collection is a dress embellished with 180 jewelry.
“The product development team at Kalevala Koru has been closely involved in realizing my visions. The collaboration with the Kalevala team is seamless, and their expertise in crafting jewelry with Finnish craftsmanship is something that few companies still have in Finland on this scale. Besides responsible production and materials, Kalevala Koru’s commitment to doing good is significant internationally and a clear differentiator,” continues Ekroth.
“The RAKAS Rolf Ekroth x Kalevala collaboration, now showcased in Copenhagen, highlights Finnish design and craftsmanship. The new collection continues the successful partnership with Rolf Ekroth that began at Copenhagen Fashion Week last summer. This is a good example of how companies can support emerging designers. For us, the collaboration represents a bold culture of co-creation and international boundary-pushing in fashion and design,” says Kalevala Koru’s Creative Director, Aino Ahlnäs.
“The circular economy is a prerequisite for our operations, and all Kalevala jewelry is handcrafted in Finland at our factory. Sustainability is also a key design principle for Ekroth, whose creativity draws from Finnishness. We share many values. Working with Rolf Ekroth has been extremely inspiring. He is an exceptionally talented designer and a strong storyteller,” Ahlnäs continues.
The RAKAS Rolf Ekroth x Kalevala collaboration includes a versatile piece of jewelry and scarves. The rose motif, characteristic of Rolf Ekroth, symbolizes nostalgia and longing for the past. In the RAKAS collection, the rose motif has been reinterpreted as a 3D piece of jewelry. The jewelry is made from recycled silver, handcrafted at Kalevala Koru’s factory in Helsinki, Finland. The RAKAS piece functions as an earring, scarf jewelry and versatile accessory limited only by imagination. The RAKAS Rolf Ekroth x Kalevala collection will be available for purchase in early 2025.
