Reebok announces the launch of the all new Question Mid Heart Over Hype sneaker, celebrating those who follow in Allen Iverson’s footsteps by prioritizing energy, passion and determination over flash. The new sneakers will be introduced with a film starring Josh Richardson, who is currently in his first season with Philadelphia, as he learns about the culture of his new team’s city; one that reflects those same values of grit, substance and hard work embodied by Allen Iverson.
A poignant journey welcoming Richardson to Philadelphia, the film follows the guard, clad in the Heart Over Hype sneakers, as he explores the city and meets the unheralded residents, businesses and community organizations that define its unique energy. Whether it’s the owner of local cheesesteak spot Tony Luke’s, the urban equestrians of Fletcher Street, the famed dirt bike riders or the city’s staple Midrange Morris Basketball league, these Philly residents possess a palpable passion for what they do and paint a picture of what “heart over hype” truly means.
“There are so many unmistakable traits that define the city and the people of Philadelphia like hard work, resilience and grit,” said Richardson. “This is a city that shows so much heart, just like Iverson, and it’s an honor to play here and call it home.”
“As a shooting guard who reflects Iverson’s hustle, passion and determination, Josh is the perfect player to take up the mantle of Iverson’s legacy in Philadelphia,” said Johnice Bristol, Head of U.S. Marketing, Reebok. “With Heart Over Hype, we are excited to highlight a local story yet universal sentiment, as we continue to celebrate Iverson and the shoe that forever changed the game.”
When it comes to the admiration and appreciation residents have for their local heroes who, like Iverson, prioritize heart over hype, local dirt bike rider Mont adds, “When Philly rock with you, we rock with you until the wheels fall off.”
Following the sneaker’s global drop, Reebok and Richardson will continue to celebrate Philadelphia by stopping at key locations from the film and distributing pairs of the Question Mid Heart Over Hype throughout the city next month. In addition to the sneakers, Reebok will give away a hyper-exclusive run of Reebok co-branded merch, designed in collaboration with some of the film’s stars.
The Question Mid Heart Over Hype is a reintroduction of Iverson’s iconic Question Mid, which was the first signature shoe he debuted with Reebok in the 1996-97 season. The silhouette features bold red and black colors that signify Iverson’s mentality of valuing energy, passion and determination over flash.
It is the first silhouette within the “Heart of Hustle” series that will highlight specific aspects of Iverson’s personal life. Retailing for $150, the silhouette is available beginning December 23rd, 2019 on Reebok.com and across the Foot Locker family of brands, including: Foot Locker, Kids Foot Locker, Footaction, Champs Sports and Eastbay.com.
Watch HERE.
