PUMA X Pirelli: the new “Replicat -X”

FAST AS A BULLET, AERODYNAMIC AS A RACING CAR

PUMA and Pirelli introduce the new “Replicat -X” inspired by modern sports cars.

  • Pirelli and PUMA join forces to develop a revolutionary new shoe inspired by motorsport.
  • A completely fresh silhouette made with a sole and upper construction that helps you to control the grip off and on track.
  • The Replicat-X marks a new PUMA motorsport design philosophy bringing racing to the road.

You know the sound of a racing car? It’s the sound of power. A legend in the tire industry, Pirelli dominates that power both on and off the track. And now you can feel the excitement of the race track at your feet.

For the first time, PUMA and Pirelli join forces to bring control to your feet. Combining Pirelli’s CINTURATO Blue tire, used at the top level of racing with Puma’s motorsport heritage, the new Replicat-X is designed to perform like a modern supercar, bringing the track to the street.

 

The Replicat-X sports an “oversized” full rubber outsole, with a comfortable molded sock-liner. Pirelli’s unique CINTURATO Blue tread pattern on the sole – used to generate maximum traction at wet races – provides grip and control for the power under your feet.

Fast as a bullet, aerodynamic as a racing car, the shoe’s upper features a perforated Microfiber-suede on the vamp, with lateral mesh panels for breathability, providing the perfect fit to own the road.

In AW19 PUMA will bring the track to the street, influencing a new generation inspired by the hustle and roar of racing in their style and swagger on the streets. We will create a powerful and relevant new look and feel for PUMA Motorsports. We will break through the ordinary, tear down the trackside barriers and accelerate into the streets at full throttle!

The new Replicat – X in the first colorway will be pre-launched from May 15 on puma.com

 

About PUMA:

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.

About PIRELLI:

Established in 1872, Pirelli is among some of the world’s leading tire producers and the only one exclusively focused on consumer tyres (car, motorbike and bicycle) and associated services. Pirelli has a distinct positioning in high value tyres, characterized by an advanced technology with more than 2,400 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6.1% of revenue from high-value products in 2018. Involved in motorsport since 1907, Pirelli has been the exclusive official tire partner of the  FIA Formula One World Championship™ since 2011 and has just renewed the agreement until 2023. Pirelli Design, in line with Pirelli’s strategic focus on the Prestige and Premium car segments, develops targeted design projects in collaboration with a select number of partners that represent excellence in their respective areas of business, with the ultimate aim of offering products that are unique and iconic.

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