Following up on the success of his first-ever co-designed lifestyle sneaker, PUMA Hoops and LaMelo Ball are back with two new colorways of the Y2K-inspired LaFrancé. Just in time for summer, the LaFrancé Moment arrives with a neutral, earth-toned colorway and the LaFrancé Untouchable brings an attention-grabbing black and fuschia colorway to the streetwear-inspired collection.
The LaFrancé Moment adds cream and brown notes to the LaFrancé’s exaggerated proportions. Featuring a chunky, street-inspired silhouette and iconic graphics that lean into Y2K’s extreme aesthetics, the LaFrancé Moment is a perfect expression of Melo’s 1 of 1 style.
The head-turning LaFrancé Untouchable boasts a contrasting fuschia-on-black colorway, bringing a unique and unexpected style combination to the LaFrance collection.
After the inaugural LaFrancé Amour colorway was met with huge demand at launch earlier this year, the new LaFrancé Moment and Untouchable will drop on July 5. Both colorways will retail for $110 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, Champs and select retailers worldwide.
