Asserting himself as a force to watch in 2021, St. Petersburg, FL rapper Project Youngin unveils the music video for “Private” today. Watch it HERE via Motown Records. It remains a standout from his buzzing mixtape, Bigger Blessings.
On the track, his smooth flow glides right over the beat as his raunchy and voyeuristic verses detail a tryst in motion. The music video brings this story to life as he cruises in a classic car with his lady by his side. The visual intercuts this footage with steamy moments of intimacy, serving up an appropriately NSFW complement to the song. It illuminates his impressive melodic bars and undeniable star power on screen.
Project Youngin has always had to hustle for what he wanted —he learned from an early age that no one would be handing him a damn thing. That’s been true since he was growing up in St. Petersburg, Florida, but even more so since he started making music, honing the complex sound that’s surging through his home state and far beyond. He has an innate ability to blend beautiful melodies and a fluttering flow with drill-inspired darkness, mining the depths of his past for moving, vivid stories. On his 2021 mixtape, Bigger Blessings, Project Youngin lays out his life philosophies. The title is an ode to all the things he’s been through, how many times the odds were a million-to-one and yet he pushed on. He offers up lines about hopping on jets with $50k in a duffle, but there are also songs like “War with Myself,” which wrestles with feelings of betrayal and paranoia. He balances boastful bars and pouring his heart out with ease, letting the emotions flow. This versatility is enabled, in part, by his deal with Motown Records and 100K Management. Finally, Project Youngin is elevated to the same stage as so many modern rap greats —now his labelmates. He’s thrilled to be here, but he’ll never assume his work is done. With the ability to turn sensitive feelings into moving melodies and craft bitter, bristling bars —often on the same tracks, Project Youngin is ready to take the throne among hip-hop’s elite.
