New York based multidisciplinary artist and creative director Polina Zakharova, behind the visual identities of some of the biggest brands and artists in the world including The Weeknd, Gucci, Bad Bunny, Cult Gaia, Met Gala, and Drake. Polina recently unveiled her work at Gucci Cosmos touring exhibition in Shanghai and London, and she has recently creatively directed the entirety of The Weeknd’s ongoing After Hours Til Dawn global stadium tour.
Zakharova, alongside her Hard Feelings Studio creative partner Sveta Yermolayeva, are some of the only women working in high-end production, venue design, and technology integration for major global brands and artists at the highest level. Their multidisciplinary approach, which merges art, music, fashion, new media, audio art, and more, sets them apart in the industry. Hard Feelings Studio is the brainchild of the two artists, amalgamating their expansive expertise and artistic expression, pushing the boundaries of visual art, design, and sound art.
Zakharova and Yermolayeva’s interdisciplinary vision for their creative expression is reflected across their remarkable career, from the duo’s time at the helm of the innovative design studio Sila Sveta all the way to the founding of Hard Feelings Studio. Known globally as creative innovators interested in creating original experiences through experimentation, the artists’ visionary approach has positioned them as experimental artists changing the way we experience and approach contemporary art. Using technology as a way to enhance the audience’s experiences across exhibition and stage designs, video art and audio art, Zakharova and Yermolayeva are some of the most innovative artists working internationally today reimagining the future of contemporary art.
CREDITS
Video Art: Polina Zakharova
Tour Creative Director: La Mar Taylor
Stage Design: Es Devlin.
