PIRELLI JOINS PORSCHE CLUB OF AMERICA TO SPONSOR WERKS REUNION AMELIA ISLAND
Amplifying Its Prestige Sector Leadership, Pirelli Supplies Original Equipment for Porsche’s Past and Present Models
Following on from last year’s success, Pirelli is once more the title sponsor of the PCA Werks Reunion event at Amelia Island in Florida.
This is one of the most eagerly-anticipated events for Porsche owners and fans throughout the United States, organized by the Porsche Club of America: the biggest Porsche club in the world. On March 9 at Fernandina Beach, enthusiasts will be able to admire more than 650 examples of Porsche’s finest cars on display, many of which will be on Pirelli tires.
As a world leader in the prestige sector, Pirelli develops bespoke tires for both classic and contemporary Porsches: from the ultra high performance P Zero and P Zero Trofeo Rtires, including the Color Edition, to the vintage tires that form part of the Pirelli Collezione range.
These tires will star on the Pirelli stand at Werks Reunion. Porsche drivers and fans will be able to rely on the support of Pirelli technicians, who will be on hand all day to supply in-depth advice and information about Pirelli products available in North America.
“Pirelli’s presence at PCA Werks Reunion is the perfect expression of our prestige brand strategy. In particular, it shows our long-standing collaboration with Porsche and mutual affinity for the classic car world and beyond, where we have had Porsche specific products from the beginning. In our latest Pirelli Collezione range, we actually produced five Porsche-homologated N-spec CN36 and P7 sizes to honor the air-cooled Porsche community,” said Rafael Navarro, Chief Marketing Officer for Pirelli Tire North America.
Pirelli will also sponsor the Porsche Judged Field prize, with 150 PCA member cars competing for awards in 20 different categories.
“We had a great result at our inaugural Werks Reunion Amelia Island event with Pirelli last year. We are hoping to build on this success even more and create a memorable experience both for the public and our valued PCA members,” said Vu Nguyen, Executive Director of Porsche Club of America.
Pirelli’s presence at the PCA Werks Reunion underlines once more the close relationship it enjoys with Porsche. In 2013, Pirelli was recognized as a “Porsche Best Supplier”. At the heart of this historic collaboration are N-marked tires, which identify tires made specifically for Porsche: all developed and tested by Pirelli engineers working hand in hand with their Stuttgart counterparts.
These N-marked tires span P Zero, P Zero Corsa and Scorpion Verde, plus All Season variants; as well as bespoke Porsche Scorpion Winter, Winter Sottozero 3 and Series II winter tires. These tires exemplify Pirelli’s perfect fit strategy: tailor made tires for the world’s most powerful, exclusive cars.
In total, there are more than 250 Pirelli homologations for Porsche covering most of its car line-up, from the 718 Boxster and Cayman to the Panamera as well as classic Porsches, thanks to the Collezione range, which combines classic design with modern performance and technology.
For more information, please visit the Pirelli or Werks Reunion websites.
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