PETA x Coalition LA unites the largest animal rights organization in the world and the premium outerwear brand with 20-years of cruelty-free manufacturing experience! The collaboration is working with retailers to design custom fashion-forward outerwear capsules made from premium vegan materials. The two animal rights advocates launched the collaboration late last year with a limited-edition “Go With The Faux” vegan leather jacket.
Due to the success of this initial collaboration jacket, PETA x Coalition LA will be offering retailers the chance to design and carry a custom fashion-forward outerwear capsule made from premium vegan materials. The collaboration has had the support of WWDMAGIC from the start and will be debuting this custom production service to their buyers first at this coming February show.
“We felt it was important to partner strategically with Coalition LA to bring awareness to all of the WWDMAGIC buyers to know that they too have cruelty-free options when it comes to buying,” said Kelly Helfman, President of WWDMAGIC.
What’s to come:
• Conscious fashion is a focus this show and WWDMAGIC will highlight this important issue to the B2B world at MAGIC
• This year’s show bag will be made from PETA x Coalition LA’s premium vegan leather and will be available to attendees
• PETA x Coalition LA will present a Vegan Fashion Panel on the main floor that will dive into the rise of the conscious consumer and how brands are taking steps toward accommodating the growing cruelty-free fashion market.
• Tuesday, February 5th at 10:30AM – WWD Social House
Conscious Fashion Choices Are Getting Trendy
This panel will dive into the rise of the conscious consumer and how brands are taking steps toward accommodating the growing cruelty-free fashion market.
We’ll be talking with celebrity animal rights activist Daniella Monet, vegan fashion influencer Molly Tuttle, and PETA’s Fashion Campaigns Manager Christina Sewell on the benefits of offering more sustainable options for your shoppers. As a secondary point, all attendees will get the opportunity to look up-close at a vegan materials portfolio swatch books that contain the latest fabric technology such as Pinatex pineapple leather, mushroom leather, and faux fur made with recycled plastic bottles!
“The PETA x Coalition LA collaboration is uniquely positioned to move retailers across the nation towards a more mindful buying behavior, due to the fact that this is PETA’s first campaign with a wholesale manufacturer,” said Darci Wong, Creative Director of Coalition LA.
