PETA Attacks NBA Over Canada Goose Sponsorship
Natural Fibers Alliance Blows Foul on Extremism
This week members of the People for the Ethical Treatment of Animals (PETA) demanded the NBA scuttle its new multiyear partnership with Canada Goose. On Monday, the Canadian company announced a multi-year partnership with the NBA to develop specialized attire for NBA All-Star Games.
PETA has had a long-running campaign against Canada Goose because the company uses feathers and fur in some of its outerwear. PETA has vigorously attempted to ban the use of all leather, wool, fur, cashmere, down, and silk at the federal, state, and local levels because they are derived from animals–including the leather used to make basketballs.
Mike Brown, head of sustainability and communications with the Natural Fibers Alliance, issued the following response to PETA: PETA has gotten so extreme that it would ban basketballs simply because they’re made with leather. This is a lay-up for the league: Tell PETA to hit the showers.”
Not only does PETA’s advocacy against natural materials harm the environment but threatens consumers’ freedom of choice. Synthetic clothing is one of the top global polluters of waterways. Researchers estimate that synthetic fabrics alone are responsible for up to 35 percent of microplastic pollution in our oceans; synthetic clothing “sheds” microparticles when cleaned. Natural fibers, in contrast, are a sustainable and renewable resource.
The Natural Fibers Alliance is a newly formed environmental justice coalition representing wool, leather, fur, and other naturally produced materials. For additional comments or questions, contact Mike Brown.
