Oakley® and Patrick Mahomes II join forces to announce the reigning Super Bowl MVP’s new Signature Series collection along with a new campaign video timed to the kick off of the NFL season. The limited edition Oakley BXTR and Resistor make an appearance alongside the youth community and Mahomes as he inspires the next generation to Move the Game Forward.
Oakley’s mission in football is to Move The Game Forward and this sentiment is fueled by the brand’s commitment to support both the game and game-changers of tomorrow. In addition to Oakley inspiring the next generation of athletes to perform with confidence, the brand is encouraging the broader community to make an impact off the field. It’s not only players, coaches and trainers who can ignite change, but also individuals who have the ability to lead and inspire the community that surrounds them.
With a strong emphasis on Mahomes’ growth, tenacity and passion, the new campaign video features the MVP inspiring the youth athlete community and truly embodying what it means to Move The Game Forward. Mahomes’ mental toughness is a cornerstone of his character that he consistently exemplifies not only on the field but also throughout every facet of his life as a mentor, father, and role model.
The video spot can be viewed HERE.
“I am thrilled to collaborate with Oakley on an inspiring campaign and Signature Series collection ahead of this season’s kick-off,” said Patrick Mahomes II. “My commitment to moving the game forward aligns perfectly with Oakley’s mission to push boundaries and create innovative products, all while inspiring the next generation. I feel honored to be part of Team Oakley where I can continue motivating the future of the game.”
In the campaign video, Mahomes unveils the fourth installment of his Signature Series collection with Oakley. The Patrick Mahomes II Signature Series collection will include new iterations of BXTR and Resistor, more information of each style can be found below:
- BXTR:
- Patrick Mahomes II Signature Series BXTR features a Bronze-Base Prizm Tungsten Iridium Lens that is engineered to enhance color and contrast to see more detail.
- The tan and cool grey colorway throughout the frame represents Mahomes’ calm and composed attitude, while the gold touches nod to the MVP’s accomplishments.
- Resistor:
- The Patrick Mahomes II Signature Series Resistor is the second iteration of Mahomes’ youth signature product, showing an ongoing commitment to supporting youth athletes.
- Engineered to enhance color and contrast to see more detail, the lens features Bronze-Base Prizm Tungsten Iridium.
- The style also displays a prominent matte redline color on the stems with cool grey Unobtainium earsocks and iconic ‘Mahomes’ etched between the eyebrows.
“Our athletes are the driving force behind our brand’s constant evolution in innovation and design,” says Corey Hill, Vice President and Head of Oakley Global Sports Marketing. “Working with Patrick Mahomes on his new Signature Series was impressive as always as his values align seamlessly with Oakley’s vision of inspiring and delivering the unexpected. Together, we aim to not only elevate performance and style, but to ignite the spirit and encourage positive change.”
For more information on the Patrick Mahomes’ Signature Series, Oakley’s football and lifestyle collections, Prizm Lens Technology and Team Oakley, please visit Oakley.com.
