Cultural curators, artisans, and community leaders in LA join the LEGO Group and Pharrell Williams in celebrating their collaboration
Last night, The LEGO Group and visionary artist and designer Pharrell Williams came together in Los Angeles at an immersive experience that brings to life their recently released, co-designed LEGO® set Over the Moon.
The interactive experience, which opens to the general public for one day tomorrow Saturday 5th of October, aims to celebrate diverse perspectives and the creative power of play by taking guests on a cosmic journey of creativity and curiosity to help unleash their limitless creative potential.
Ahead of the release of ‘PIECE by PIECE, an upcoming new biopic of Williams’ life, told through LEGO animation, Pharrell took part in an intimate conversation with close friend and Academy Award® winning filmmaker Morgan Neville, who directed the film.
Regarding the upcoming PIECE by PIECE film, Williams said:
“Seeing the film through the lens of LEGO animation, we were able to tell a universal story. The reaction we are getting to the film is that a lot of people are walking away feeling inspired, and that they can do and be anything they want to be. I love that.”
Expanding on his partnership with the LEGO Group, Williams said:
“Imagine you are five years old, playing with a LEGO set and now fast forward and you are in this position that I am in here today, talking about my own film, told through LEGO animation. If this can happen for me, I want all the kids out there to just imagine what they can do too.”
Guests attending the immersive Over The Moon experience in Los Angeles enjoyed hands-on experiences including a LEGO® minifigure make and take zone, a space to create their own rocket and a station to create their own personalised t-shirt to take away as a souvenir.
The event takes inspiration from the Over The Moon LEGO® set which is a space shuttle with a golden canopy and a vibrant jet stream of colours and is made up of three parts, with each holding a special meaning for Pharrell. The black-and-gold shuttle symbolizes limitless potential, taking off and transporting you anywhere you can imagine. The bright and vibrant colours of the jet stream symbolize the imagination, creativity, and power of play to fuel your way. And finally, befitting Pharrell’s relentless pursuit to push boundaries and ensure that everyone can feel represented and seen, the LEGO® Over the Moon set features the widest range of customizable minifigure skin tones. 50 Minifigure heads are included, 30 of which were especially created for this set.
The LEGO Group VP of Global Brand Development Alero Akuya said: “We’re thrilled to be bringing our partnership with Pharrell Williams to Los Angeles at this immersive experience that brings the project to life through Pharrell’s unique lens and celebrates the diverse voices and creativity that shape our world.”
The Over the Moon experience in Los Angeles comes ahead of the release of Focus Features’ PIECE BY PIECE, which will debut in US theatres on 11 October, and internationally beginning 6 November. Directed by Academy Award® winning filmmaker Morgan Neville and featuring new original music from Pharrell, PIECE BY PIECE is a unique cinematic experience that invites audiences on a vibrant journey through the life of cultural icon Pharrell Williams. Developed from Pharrell’s singular vision, PIECE BY PIECE defies genres and expectations to transport audiences into a LEGO® world where anything is possible.
