“SWOVERALLS” THE COMFIEST THING YOU NEVER KNEW YOU NEEDED
Athletic Entrepreneur’s Sweatpant Overalls Prove Sharks Wrong with a 1,500% Sales Spike — Designed for All, in Time for Summer
Kyle Bergman, Founder & Chief Swoverall Officer of The Great Fantastic, the brand that created “Swoveralls,” and a member of the Israel Men’s National Lacrosse team, competed on Season 10 of ABC’s “Shark Tank,” Sunday, April 21st at 10 p.m. EDT. Designed for all, Swoveralls are cool, functional, and extremely comfortable.
“Our mission is to create the world’s comfiest apparel using sustainable resources and ethical manufacturing processes,” said Bergman. “As an athlete, I recognize comfort is a universal concept that everyone understands and experiences, and Swoveralls make that concept accessible, inclusive, and fun.”
Reasonably priced, for a product locally made with organic fabric, at $95, people can also purchase with AfterPay in four installments of $23.75. Neither masculine nor feminine, Swoveralls are available at The Phluid Project, the world’s first gender-free store.
Since the show, at the time of this release, The Great Fantastic has now sold over $320,000 in Swoveralls, with more than 3,000 happy and comfy customers!
The Great Fantastic – Company Timeline:
•Launched a successful crowdfunding campaign in June 2018, raising $108,000
•Sold $320,000 in Swoveralls, with more than 3,000 comfy, lifetime customers
Product Details:
•Sustainable, organic cotton and recycled polyester – made locally with love in Los Angeles!
•Jogger-pant cuff with adjustable straps, and snap side-waist closures
•Deep front-bib and side pockets with hidden inside zipper pocket to store valuables safely
•Available online at www.swoveralls.com in gender-free styles and multiple colors & sizes — use code “SHARKTANK15” for 15% off the first order
Show Highlights:
“My god,” said Barbara Corcoran. “Overalls are so popular!”
Daymond John stressed the importance of having “one thing” as a key product to drive the business forward. “You have one thing…the Swoveralls!” responded Lori Greiner.
While the Sharks showed great enthusiasm for Swoveralls, Bergman and The Great Fantastic did not come to terms that night. “Since the show, we have had a 1,500% sales spike in Swoveralls, and are only taking preorders now as we rush to restock inventory — it’s clear there continues to be demand for our product,” said Bergman. “We’re just taking off, and I can’t wait to see where we go. I would have loved to have partnered with one of the Sharks, specifically Lori, Daymond, or Mark, but they’re just going to have to watch from the sidelines.”
ABOUT
Our mission is to create the world’s comfiest apparel using sustainable resources and ethical manufacturing processes. For the fearless who love to zig when others zag, the wise who love mother nature, and the brilliant who know comfort is king, we are The Great Fantastic. Our hero product, Swoveralls, combines two common apparel concepts into one glorious masterpiece. Designed for all, Swoveralls are cool, functional, and extremely comfortable. Engage with us on Instagram, Facebook, and Twitter.
“Initially, I was trying to solve a problem for myself. Sweatpant overalls didn’t exist, and I wanted a pair! So I created Swoveralls, and discovered along the way there was an opportunity for me to use all of the skills and connections I’ve developed over my career to create a unique brand and story as well. The Great Fantastic is an adventure and experience I’ve created for myself, and anyone who wants to join me, as all are invited to the party!” – Kyle Bergman, Founder & Chief Swoverall Officer
Community + Affiliations: The Great Fantastic is a proud partner and member of 1% for the Planet, Urban Pathways, and the Israel Lacrosse Association — Bergman is currently an active member of the men’s national team and played on the past three world-championship teams. Bergman is also an Orangetheory Coach and 2019 MBA candidate at the NYU Stern School of Business.
