The Winter Olympics in South Korea may be 14 time zones removed from the Eastern Time Zone of the US — but 43% of Americans say they plan to watch NBC’s live streaming content during the Games, with only 48% saying they did not have such plans.
A big chunk of the country — 63% — say they will watch at least some coverage of the Games, which begin Friday, February 8. That is double those who said “no” (31%) to watching any coverage.
“That is a healthy number of people turning to devices other than television,” noted Rick Gentile, director of the poll, which is sponsored by the Sharkey Institute. “You might call this the breakthrough year for streaming coverage making a big impact.”