Rising artist Oliver Malcolm takes a trip back to his home country to shoot a new music video, “The Machine.”Continuing his love for the DIY approach, Oliver shot the video first-person style with friends and features his high energy personality and eclectic creative voice — watch it above or here now:
Watch “The Machine” here:
The track first premiered on BBC Radio 1’s Indie Show with Jack Saunders, who delved deep into the meaning behind the track. Oliver tells the radio host that the lyrics revolt against the social institutions that prioritize material and financial gain above all else, transforming their subjects into simple cogs in “The Machine.” The song was a playlisting favorite when it was released earlier this month including being featured on the cover of Amazon Music’s “Breaking Alternative” playlist.
About Oliver Malcolm
Oliver Malcolm got his start early, teaching himself how to spin records at 12 years old. Shortly after, he downloaded Logic and taught himself how to produce – working with IDK, Aluna George, Joey Bada$$, Jay Rock, Masego Tinashe and more. Now twenty, Oliver has developed his own voice. Touching everything from the production, vocals, songwriting, engineering, mixing, and mastering, Oliver’s sound is unique and does not fit the mold of one genre. A multidisciplinary at heart, this is just the beginning of music lovers can look forward to from the new artist.
Praise for Oliver Malcolm:
“Oliver Malcolm is the dynamic rising star ready kick up a storm with his diverse, new punk-indebted EP” — NME
“With its deep bassline and bluesy melodies alchemizing jazz and pop influences, he crafts an almost tangible atmosphere of melancholy [in “Helen”] as pleas to a woman echo throughout” — Pigeons & Planes, Best New Artist
“The drums lurch toward the offbeats, some looped guitar picking tugs against that pulse and Malcolm’s voice is a rattled, quavery moan…Everything stays off-kilter for the two and a half paranoid minutes of “Switched Off” by Oliver Malcolm” — New York Times, Playlist
“Oliver Malcolm’s ‘Switched Up’ Is Intoxicating… new single ‘Switched Up’ is a mesh of influences, a confluence of sounds, a mosaic of techniques.” — CLASH
“A lot of artists claim genre-blending style, but Malcolm’s is altogether impossible to define. Is it alt-blues? Dark electro-pop? Folk-hip-hop? Does it matter?” — TIME Magazine, Best New Song
“The hip-hop producer-turned-twisted musical anarchist is making songs for nobody but himself. You’ll love them anyway.” — i-D Magazine
