North Star Boys: Asian-American Content Group
From time to time, one comes across a galaxy of new talents. NSB is the acronym for North Star Boys. The name for the group derives from the essence of The North Star, known as the anchor of the northern sky. Those who follow it often find new direction, leading to a certain destination.
Since ancient times, many Asians have followed the North Star as it represents both a beacon of inspiration and hope for the future. Thus, Oliver Moy and Sebastian Moy commend the advice of their mother. Mama Moy encouraged them to follow their ‘North Star;’ and she was convinced it would lead them to their dreams. Oliver maintains that, “I always wanted to be an inspiration and a voice for other Asian Americans, so I thought it was a perfect idea to call us the guys from North Star.”
Conjured by the Moy brothers, NSB is the first Asian American mixed media septet. The group consists of seven cronies: the Moy brothers, Ryan Nguyen, Regie Macalino, Kane Ratan, Darren Liang and Justin Phan. Furthermore, upon meeting Tyler Bray, at an industry mixer, he immediately witnessed potential and signed them to his management company. After all, they became an overnight internet sensation adored by millions.
Listen to NSB on 360 MAG Podcast.
Watch you are my star video.
Oliver wrote and produced the highly anticipated debut single, you are my star. This song is a hit! Approximately composed in 30 minutes, he recalls, “It was quite easy to write about how I feel at this point in my life, so after putting it together I went straight to recording on a computer.” Upon its release, it achieved instant success after being marketed by HitCo Entertainment–an imprint co-founded by L.A. Reid and Charles Goldstuck. The label’s immediate directives: artist development, innovativeness and multi-platform content creation. Lastly, HitCo possesses an impressive roster: Big Boi (Outkast), Dinah Jane (Fifth Harmony), Dixie D’Amelio as well as French Montana.
Following the release, NSB performed at The Roxy Theatre and graced the cover of TIDAL’s Global Pop. Moreover, the ensemble was listed on Spotify’s New Music Friday and Amazon Music’s Breakthrough Pop playlists.
Soon after their inauguration (August 2021), they quickly achieved notoriety–largely attributed to their charisma, content fabrication and fan engagement.
Six months later, they far exceeded expectations and attained millions of followers across various social platforms: TikTok, Instagram and YouTube.
During their 360 chat, NSB acknowledges Tyler as an extremely successful enterpriser. Subsequent to being saluted by Forbes 30 Under 30, Tyler wanted to formulate a collective of like-minded individuals whose sole directive is to “inspire and be the Asian representation in the media that they did not see growing up.”
Holding firm to their convictions, NSB hosted their inaugural meet and greet in Times Square for their devoted fans, affectionately referred to as Stars. “We had a great impact, because we expected 200 people to come and more than 1,500 came,” they tell us.
Behind the album release, NSB plans to embark on a major city concert series in The Big Apple, Chicago, Dallas as well as a world tour that kicks off in the Philippines.
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Article: Andrea Esteban, McKinley Franklin, Armon Hayes, Vaughn Lowery
Photos: Dawn Kingston and YSBnow
