The New York Giants and inCourage Announce New Partnership To Improve The Lives of Young Players On and Off The Field
The New York Giants and inCourage, a national organization devoted to keeping kids playing organized sports, today announced a new partnership that will further their shared commitment to educational programming to help combat declining youth sports participation rates. The partnership is focused on delivering evidence-based solutions to some of the most pervasive problems facing youth sports.
“The New York Giants have a longstanding history of supporting initiatives that improve the lives and well-being of youth, and our partnership with inCourage enables us to expand our relationships in this focus area”, said Allison Stangeby, VP of Community Relations, of the New York Football Giants.
On inCourage.com, a unique mix of academic and creative talent come together to end the pervasive toxic culture that is a destructive force in youth sports, offering real solutions from sports psychologists, athletic directors, educational and media experts. Some of the issues that are addressed are bullying, hazing, parents’ increasingly abusive and confrontational behavior, early specialization, and ill-equipped coaches. All of these issues frequently result in kids dropping out of sports, a concern that is becoming an epidemic: The overall decline in youth sports participation has now dropped to 38 percent from 45 percent in 2008.
Ted Shaker. CEO of inCourage, acknowledged the significance of the New York Giants’ support. “The solution-based videos and resources that inCourage creates would not be possible without impactful partnerships like the one from the New York Giants, which will directly support our work to prepare student athletes for success on and off the field,” he said.
About inCourage
inCourage provides evidence-based strategies to help young athletes and adults improve the culture of youth sports and stem the alarming attrition of young people participating in organized athletics. We translate academic research into informative, impactful and actionable solutions that help athletes, coaches and parents understand one another and communicate more effectively. inCourage videos, blogs and other content are free to all. For more information, visit www.incourage.com
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About the New York Football Giants
A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. With eight championships, including a victory over the New England Patriots in Super Bowl XLVI, their second in five seasons, the Giants are the only franchise in the NFL with a Super Bowl victory in each of the last four decades. Headquartered at the Quest Diagnostics Training Center in East Rutherford, N.J., the Giants entered their 95th season of play this fall. For more information, visit www.giants.com
