With temperatures dropping, travel restrictions being lifted, and cooler destinations preparing for an influx of visitors while being COVID-19 safe, many snowboarders and ski junkies are looking for new pieces to invest in. With frightful temperatures and the need for gear to support intense athletic performances, investing in the right collection is paramount. For the most dedicated winter athletes, Oakley is an excellent choice for cold-weather attire.
Today, Oakley launches two all-new snow collections to get snowboards and skiers ready for the upcoming season. The Thermonuclear Protection Collection draws inspiration from the brand’s heritage in motorsports, while the Team Collection garners influence from professional Norwegian Olympic snowboarder Stale Sandbech and his life of travel and adventure. Both collections strive to combine style and performance.
About the Thermonuclear Protection Collection:
The TNP Collection fuses provocative colors, bold designs, and daring styles for those looking to make a statement on the mountain. All of the looks are sure to grab attention, especially in context of the stark winter surroundings. The collection includes a variety of outerwear and accessories designed with reflective properties, hi-tech fabrics and modern silhouettes, available for both men and women. Full TNP
About the Team Collection:
Inspired by Stale’s adventures all over the world, the Team Collection features men’s pieces that can easily transition from mountain gear to streetwear. The range can be adapted for the “on-the-go” lifestyle through modular layering and includes outerwear with premium stretch fabrics, goggles, a helmet and two pieces made from 100% recycled material. Overall, the collection strives to be dedicated to a more eco-friendly approach.
Stale Sandbech is a famed Norwegian snowboarder. He participated in the 2010, 2014, and 2018 Winter Olympics and won a silver medal in Men’s slopestyle in 2014 at the Sochi Olympics. With his Olympics debut in 2010, Sandbech became the youngest Norwegian Olympian in 82 years. His partnership with Oakley reflects his on the go lifestyle as he adventures and trains.
Oakley, Inc. based in California is a subsidiary of the Italian corporate giant Luxottica based in Milan. Found in 1975, it began in the garage of James Jannard with an initial investment of just $300. The company designs, develops, and manufactures sports performance equipment as well as lifestyle pieces, with the new snow collections falling into the former category. Yet, typical to Oakley the pieces retain a stylish flare.
Most famous for their sunglasses, Oakley also counts sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. A vast majority of the designs are completed in house, with Oakley currently holding an impressive number of patents, over 850.
