Jayla Darden keeps vibrations high in her new music video for “Demonstration.” The singer-songwriter repels the same energy heard throughout the buzzy single in the visuals, with “crazy sexy cool” threads to match. The singer-songwriter is unapologetic in her demands for an active love and refuses to conform to anyone else’s liking. Instead, Jayla exudes a riveting confidence as the aura of artists like Aaliyah shine through.
Praised by NPR Music and UPROXX, “Demonstration” is a smooth blend of today’s altertative soul and a thoughtful nod to 2000s R&B. Rocking all hats, Jayla has written, produced and not to mention mixed and mastered her music.
ABOUT JAYLA DARDEN
Raised in Detroit, Michigan, Jayla blended her love for music with the wonders of technology. Therefore, she taught herself programs like GarageBand and ProTools but also master instruments like the guitar and keyboard. A musical diet of gospel and contemporary jazz, vocalists like Destiny’s Child, Aaliyah, Brandy, Jhene Aiko, Frank Ocean, and beat smiths like J. Cole, Missy Elliott and Key Wane, helped shape Jayla’s understanding of her sound. Her sound being: heavy drums, soft melodies, and a positive slant on love and everyday life.
Since 2015, Jayla has built up a SoundCloud fanbase with short releases—including her cover of Drake’s “Jaded”; which garnered 350,000 streams. She’s also found fans in the form of music startup Soulection and Grammy- winning artist H.E.R. Also, in May, Jayla joined H.E.R. for her ‘Girls With Guitars Series’ on Instagram to sing Aaliyah’s “I Don’t Wanna.”
“Demonstration” comes after the release of her sultry EP Onto Something, which dropped in late 2019 with fan favorites like “Be Your Girl” and the title track, “Onto Something”.
Jayla Darden’s “Demonstration” eSingle
