NEW ERA CELEBRATES CHICAGO’S CULTURE ICONS FOR 2020 NBA ALL-STAR GAME COLLECTIONS
The New Era NBA All-Star Game Collections are available on-site at NBA Crossover in Chicago
Today, New Era Cap Co., Inc., which is the Authentic Cap of the NBA, is celebrating the 2020 NBA All-Star Game with the release of three new collections, all designed in partnership with brands at the epicenter of Chicago’s cultural scene, including streetwear designer Don C.; visual artist Louis De Guzman; and distinguished streetwear retailer Leaders 1354.
The New Era x Just Don Collection features two 59FIFTY® fitteds emblazoned with an all-over embroidery of custom logos, and a premium, 100% real suede 9FIFTY® featuring a brown leather back strap and tab.
Chicago-based visual artist and designer, Louis De Guzman, creates artwork merging his past and present. The New Era x Louis De Guzman All-Star Collection brings his signature geometric abstraction style to his favorite hometown-childhood team. The collaboration is available in a red or black 9FIFTY® and a black 59FIFTY® fitted.
Leaders 1354 has been at the forefront of Chicago culture since 2002. Leaders 1345 strives for creativity and individuality, and the New Era x Leaders NBA All-Star Collection is no different. Featuring various 59FIFTY®, 9FIFTY® and knit styles that each make a statement, the collection speaks to iconic imagery representing the city and the Bulls.
New Era x Just Don Collection and New Era x Louis De Guzman All-Star Collection will be available on-site at NBA Crossover and online at www.neweracap.com with retail prices of $44.99-$199.99 USD. The New Era x Leaders NBA All-Star Collection will be available at the Leaders Store with retail prices of $44.99-$199.99 USD. The New Era NBA Authentics: NBA All-Star Collection will be sold online at www.neweracap.com in-arena and at multiple retailers with retail prices ranging from $29.99 – $49.99.
ABOUT NEW ERA CAP:
In 2020, New Era Cap Co., Inc. celebrates its centennial as the most iconic headwear company in the world. The brand’s 100-year legacy is steeped in sports heritage and pop culture through partnerships and collections with some of the top leagues, athletes, designers, artists, and icons around the globe. The brand continues to innovate and keep pace with trends to deliver headwear, apparel, and accessories as unique and inspiring as the individuals who wear them. New Era Cap encourages people to truly express their personal style and individuality through its products. The fourth generation, family-owned company is headquartered in Buffalo, NY and is marketed and distributed in over 125 countries through its affiliate offices in London, Tokyo, Paris, Hong Kong, Mexico City, Sao Paulo, Cologne, Shanghai, Barcelona, Seoul, Melbourne, Toronto and Bologna. For more information, visit www.neweracap.com
