Today, New Era Cap Co. Inc. announces the launch of its first ever collaboration with classic American sportswear brand, Nautica®. Anchoring the New Era X Nautica Collections are limited-edition “one of one” hats created from deconstructed vintage Nautica jackets. Each hat is unique and features elements from the jacket including patches, labels, pockets and hardware. As part of the collaboration, more extensive collections will be created featuring bold graphics inspired by Nautica’s classic Hydro Race, Scuba, and Color Block Jackets.
“The New Era X Nautica Collections are one of the most exciting partnerships of the season,” says Christina McAdam, Lifestyle Product Director for New Era Cap. “The approach is both innovative and breathtaking; together, we have united the vintage history of Nautica with the contemporary cultural style of New Era Cap. It’s an exciting, fashion-forward partnership.”
“We are excited to collaborate with the New Era team on this limited-edition capsule collection,” said Steve McSween, VP of Global Design at Nautica. “Our teams selected unique relics from our Nautica archive and New Era created fresh, collectible pieces. I’m excited that this partnership produced true one of a kind hats that celebrate our two iconic brands.”
The New Era X Nautica Collections launch on August 24, 2018, featuring iconic silhouettes inspired by Nautica’s most popular jackets – Hydro Race, Scuba, and Color Block.
- New Era X Nautica Hydro Race Collection – Primary colors, racing stripes and the Nautica “Hydro Race” logo are featured on the classic fitted 59FIFTY cap and New Era adjustable styles 9FORTY, 9 TWENTY and Visor. Hats in the collection range from $40-$75 and will be available exclusively atnautica.com.
- New Era X Nautica Scuba Collection – Featuring the famous diver from Nautica’s 90’s garments, these hats come in turquoise, yellow, orange and blue colorways in New Era adjustable styles 9FORTY, 9TWENTY and Runner and the classic fitted 59FIFTY cap. Hats in the collection range from $40 to $75 and will be available exclusively atneweracap.com.
- New Era X Nautica Color Block Collection – An iconic trend from the late 80’s, this collection features blocking in primary colors and pinwheel motifs. The collection comes in the classic fitted 59FIFTY cap, Bucket and adjustable styles 9FORTY, 9TWENTY, 9FIFTY and Runner. Hats in the collection range from $40 to $75 and will be available exclusively at select Jimmy Jazz stores and onjimmyjazz.com
ABOUT NEW ERA CAP:
New Era Cap Co. Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visitwww.neweracap.com.
ABOUT NAUTICA
Founded in 1983, Nautica® is a leading global lifestyle brand ranging from men’s, women’s and children’s apparel and accessories to a complete home collection. Nautica offers classic nautical style for all occasions. Today, Nautica is one of the most recognized American brands throughout the world, available in more than 65 countries with over 360 Nautica stores globally and 1421 Nautica branded shop-in-shops worldwide.
ABOUT AUTHENTIC BRANDS GROUP
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, and the owner of the Estate of Marilyn Monroe. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of more than 33 consumer brands by partnering with best-in-class manufacturers, wholesalers, and retailers. Our brands have a global retail footprint in more than 50,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and more than 4,398 branded freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms, and emerging media.
ABG’s global portfolio of iconic and world-renowned brands includes Marilyn Monroe®,Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Jones New York®, Herve Leger®, Judith Leiber®, Frederick’s of Hollywood®, Nine West®, Frye®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Above The Rim®, and Hind®. For more information visit ABG-NYC.com.
