Fashion brand NEHERA just announced their SS21 collection and the minimalistic, delicate designs are an ode to the simplicities of nature.
The collection titled Rite of Nature celebrates the magic of a woman choosing to pick her articles of clothing percisiley in order to unlock the magic of the clothing. The NEHERA woman intricately picks the clothing for herself to reinvigorate her connection with nature and her clothing, which she has been starved of for months. The collection captures the feeling of walking barefoot on grass and inhaling deeply the smells of nature.
The brand states, “The collection welcomes a broad expression of attitudes, from simple and civil to experimental, expressive styling to creative layering.”
Previous collections focus on the folk underwear skirt and the ritual of traditionally storing it, the SS21 collection focuses on upper and outerwear and the ritual of dressing these pieces.
About NEHERA
The essence of NEHERA is functional comfort. Relying on creativity and innovation to create
exceptional fashion that remains elegant, regardless of the evanescent trends. In a fashion world obsessed with More, NEHERA uncovers the beauty in Less. With a twist.
The timelessness of the designs is reflected in the quality of materials. Along with local craftsmen, every fiber is carefully reviewed to match the most rigorous sustainability benchmark.
NEHERA’s culture champions spontaneity, vitality, and sustainability, while the creations feel
grounded and unassuming. Removing the unnecessary, and the superfluous to reveal graceful designs that are honest, unique, and quietly compelling.
NEHERA is an independent Slovak brand that revived the heritage of the famous Czechoslovak brand that flourished in the 1930s and made history worldwide in the integration of design, production, and retail.
The artisanal tradition of the Czechoslovak textile industry goes back to the first ready-to-wear factory established in 1868, mainland Europe in Prostejov, Moravian hometown of Jan Nehera.
Image courtesy of Totem Fashion
