K-Pop phenomenon NCT 127 will be celebrating “127” Day, a special anniversary for NCT 127 and their fans (January 27) with a virtual event on Roblox, a global immersive 3D platform that is reimagining the way people come together to connect, create and express themselves through interactive shared experiences.
The free interactive virtual concert performance – The NCT 127 Concert Experience – is the first concert in a dedicated k-pop experience on Roblox. Fans will be able to watch the band perform a setlist including hit singles ‘Kick It’, ‘Sticker’ and the title track from the band’s latest studio album ‘2 Baddies’ in an immersive virtual setting. With nine band members performing virtually, the concert also represents the largest ever official group performance by any band on Roblox.
In addition to the concert, The NCT 127 Concert Experience will feature limited avatar item drops inspired by the band’s iconic looks and dances IRL, a neon Seoul city-themed environment and obby (obstacle course), and a metaverse scavenger hunt spanning multiple popular Roblox experiences.
The NCT 127 Concert Experience, created in collaboration with development studio Dubit, opens today and free virtual performances by the band will run from January 27 through the 29.
“127 Day is so special to us because it is all about connecting with our amazing fans from around the world, and what better way to do that than to perform to millions of you all at the same time on Roblox. Wherever you are in the world, come and join us for a concert performance like no other on January 27th and experience NCT 127 like you’ve never seen us before!” said NCT 127.
NCT 127 recently announced their upcoming release “Ay-Yo,” a repackaged version of their fourth studio album “질주 (2 Baddies).” Arriving on January 30th, “Ay-Yo” will feature three brand-new tracks, including its title track by the same name. The physical album is set to release on March 3rd in the US.
The group recently spoke about their excitement regarding the release in an exclusive interview featured during CNN’s New Year’s Eve special. The repackage arrives four months following the original release of “질주 (2 Baddies)” this past September. The album debuted at No. 3 on the Billboard 200, making the group only the second K-Pop artist in history to land three albums in the Top 5. The album was praised for its versatility, with Billboard writing, “The album’s sound, meanwhile, shows off the idols’ eclectic versatility as they run through R&B, pop, electronic dance and hip-hop-leaning sounds,” and NYLON claiming, “They’re charismatic and confident, and they’re not afraid to get loud with it.”
In December, NCT 127 announced that they would be touring the U.S. and South America with arena stops across the United States, Chile, Columbia, and Mexico, as well as three back-to-back shows in Sao Paulo, Brazil. The US portion wrapped last week, and the South American run begins January 18th in Sao Paulo, Brazil and concludes on January 28th in Mexico City, MX. These upcoming live dates are a continuation of NCT 127’s world tour, following performances at iconic venues in Seoul, Tokyo, Singapore, Manila, and more. See full routing and ticket links below.
ABOUT NCT 127:
With 3.8M+ monthly Spotify listeners, 15M+ Instagram followers, and 8.8M+ Twitter followers, NCT 127 is known for having not only a loyal and active fanbase but also amazing hit songs and impressive stage performances.
NCT 127 is the acronym for “Neo Culture Technology” and the number 127, which represents the longitudinal coordinate of Seoul, Korea, the home of K-pop. The band made its debut in July 2016 with the mega-hit “Fire Truck” and have since found great success with massive singles “Kick It”, “2 Baddies”, “Cherry Bomb” and “Simon Says.” NCT #127 NEO ZONE, NCT 127’s second full-length album, claimed the No. 1 spot on the iTunes album charts in over 33 regions around the world.
Members include TAEIL, JOHNNY, TAEYONG, YUTA, DOYOUNG, JAEHYUN, JUNGWOO, MARK, and HAECHAN.
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