K-Pop superstars NCT 127 released their new digital track and music video “Save,” produced by the legendary Gaeko of Dynamicduo- the Korean group with the best-selling Korean hip hop album in record history. The track is part of a special project via Amoeba Culture and represents the first music NCT 127 has released as a group since their 2021 Japanese EP, Loveholic. Excitement from the group’s loyal fans, NCTzens, has been brewing since the song was first teased last week. Now everyone can finally listen to “Save” across digital platforms HERE!
This is only the latest in what has been an exciting year for the members and fans of NCT 127. Just last month NCT 127 mesmerized audiences with an electrifying performance of their song “Kick It” as part of international advocacy organization Global Citizen’s VAX LIVE: The Concert to Reunite the World.
The NCTzens have been a fierce unit helping drive NCT 127’s music and platforms to record-breaking heights, including their recent milestone of reaching over 100 million views for the “Kick It” music video on YouTube. They also had the group trending on Twitter last week when member Taeyong shared in an interview that the group was preparing for a new album. NCTzens’ excitement helped earn them a major nod with the group’s nomination for Best Fan Army at iHeartRadio’s 2021 Music Awards.
Collaboration with Samsung and SAVE Campaign
Samsung collaborated with the band for the release of the powerful track and music video for “Save” in order to raise awareness of the role of the company’s memory solutions in everyday life.
From Samsung’s smartphones to its cloud storage systems, one of the main roles its devices play is to store information and treasured memories securely and for a long time to come. At the heart of how this data remains saved is Samsung Electronics’ market-leading semiconductor solutions, and so in order to raise awareness of just how crucial a role these chips play in our day-to-day lives, Samsung is launching its all-new SAVE campaign.
The word “save” has many meanings: “to store,” “to gather,” “to cherish,” “to protect,” “to recover,” and “to liberate” being just a few. Accordingly, the “SAVE” campaign’s message is ‘Samsung Memory Saves All the Progress in the World,’ a slogan that summarizes Samsung’s commitment to contributing to society in ways that benefit everyone and bring about a better world for all through technology solutions that preserve the multifarious values and experiences of societies from all corners in the world.
Samsung has released a dedicated campaign film showcasing the long-term vision and values that drive Samsung Memory. Watch HERE.
Samsung has also created a new, modern design for the SAVE campaign based on the iconic “save” symbol in order to highlight the importance of saving and put forward the idea of saving for a new generation. Combining elements of the original floppy disc shape, today’s SSD solutions, modern SD card design, and the ‘download’ arrow symbol, this new design brings together saving solutions old and new to operate as a universal symbol for memory–and the concept of saving.
About NCT 127
Made-up of members TAEIL, JOHNNY, TAEYONG, YUTA, DOYOUNG, JAEHYUN, MARK, JUNGWOO, and HAECHAN, NCT 127 debuted in July 2016 and is NCT’s Seoul Team. The number “127” is the longitude of Seoul, symbolizing the group’s home base and the home of K-Pop, while they continue to actively promote across the world. They are known for their impressive stage performances and addicting music, releasing hit songs like “Kick It”, “Punch”, “Superhuman”, “Highway to Heaven” and “Cherry Bomb”. NCT 127’s second full-length album, NCT #127 Neo Zone, debuted at No. 5 on the Billboard 200 and No. 2 on Billboard’s Artist 100 chart, in addition to landing the No. 1 spot on 4 charts total including Billboard’s Top Album Sales, Top Current Album Sales, World Albums and Tastemaker Albums chart. The album put NCT 127 on the map as a million-selling group, selling over 1.2 million copies.
