Motown Records, home to some of today ‘s most impactful cultural hitmakers, and YoungBoy Never Broke Again, one of today ‘s most prominent rappers/songwriters in the world, announced a global joint venture with his Never Broken Again, LLC record label.
The new deal continues Motown ‘s rich legacy of entrepreneurial partnerships by combining the label ‘s global leadership with the artistic and creative vision of YoungBoy and Never Broke Again, LLC. YoungBoy and Kyle “Montana” Clairborne will continue to lead Never Broke Again, LLC, a label committed to signing and developing new artists and providing them with a platform to achieve success.
In making this announcement, Ethiopia Habtemariam, Chairman and CEO of Motown Records said, “I’m excited to work with Never Broke Again, a homegrown brand that has created an incredibly authentic and credible movement that represents the next generation in Louisiana ‘s legacy of ground-breaking hip-hop labels. I look forward to working with YoungBoy and Montana to continue to grow their vision and reach their fans around the world.”
YoungBoy said, “I felt like I had a responsibility to my artists to make sure to find the right partner for my label. I ‘m looking forward to working with Ethiopia, Kenoe and Motown Records.”
Montana said, “Motown has been an inspiration for generations, a place that helps develop artists, songwriters and business executives and I ‘m thankful to Ethiopia, Kenoe and the team for making Never Broke Again part of the Motown family.”
Kenoe Jordan, Vice President A&R, Motown said, “I’ve known and admired YoungBoy for years. Growing up in the same city we have a great understanding of one another and this partnership was always something that I wanted to bring to Motown. YoungBoy is an incredible visionary whose confidence in his artistry is only outdone by his dedication and work ethic. I ‘m excited to welcome them into Motown and help bring the Never Broke Again label and brand to the next level.”
The first project from the new venture is set to release in October, with the first single dropping in September. The Never Broke Again Volume 1 compilation of 16 unreleased tracks will feature YoungBoy Never Broke Again, P Yungin, Meechy Baby, Quando Rondo, No Cap, Rjae and Rojay. Solo projects from 16-year old P Yungin and Meechy Baby will follow in early 2022.
About YoungBoy Never Broke Again
YoungBoy Never Broke Again has quickly become one of the promising stars of his generation. Born in Baton Rouge, Louisiana, he first began producing music when he was fourteen years old. Since the release of his first mixtape, Life Before Fame, in 2015, YoungBoy has continued to grow his fanbase and garner both commercial and critical success.
After the release of the video for “41” featuring Meek Mill, Young Thug, 21 Savage, Boosie Badazz and Yo Gotti in July of 2017, NBA YoungBoy released his mixtape, A.I. YoungBoy, which charted at 24 on the Billboard 200. His singles, “Untouchable” and “No Smoke” both charted on the Billboard 100.
In January 2018, YoungBoy released “Outside Today,” which charted at 31 on the Billboard Hot 100. His next mixtape, Master the Day of Judgement was released in May 2018 followed by a series of EPs Respect, 4Freedom, 4Loyalty and 4WhatImportant which were later combined into the 16-track compilation. His 12th mixtape Decided, featured a guest appearance from Trippie Redd and peaked at number 9 on the Billboard 200 and was followed by his mixtape, Realer, with guest appearances from Lil Baby and Plies.
In 2019, YoungBoy was on YouTube ‘s Top Music Artist list in the U.S. for 101 weeks, making him one of the most-watched musicians across all genres. In October 2019, YoungBoy released the single “Bandit,” with rapper Juice Wrld. In October 2019, YoungBoy released Al YoungBoy 2. Jon Caramanica of the NY Times called album an “excellent work of sing-rap urgency,” as it earned his first #1 on the Billboard 200.
In February 2020 YoungBoy released his mixtape, Still Flexin, Still Steppin, which became his second-highest charting album after his Al YoungBoy 2, debuting at #2 on the Billboard 200. He released 38 Baby 2 in April of 2020, his mixtape that debuted at #1 on the Billboard 200 followed by his album, Top, in September of 2020 which includes “My Window” featuring Lil Wayne. Top debuted at #1 on Billboard Hot 100 giving YoungBoy his third #1 album within a year.
YoungBoy rounded out 2020 with his fourth solo project, Until I Return, which was released exclusively with YouTube on November 11th. On November 20th, YoungBoy released Nobody Safety, a collaborative project with Rich the Kid.
