Natural Light Beer is making history by unveiling the world’s most expensive piece of art to shine light on the staggering cost to attend college in America and the crippling impact of college debt. The artwork, entitled Da Vinci of Debt, is now on display at NYC’s Grand Central Terminal and is made up of 2,600 authentic college diplomas from real graduates across the country.
The value of Da Vinci of Debt is derived from the average total cost of a four-year college education – $180,000 is representative of each singular diploma. Total up each of the 2,600 diplomas and the result is a piece of art valued at $470 million, besting the most expensive piece of art ever sold at public auction – Salvator Mundi, a 600-year-old Da Vinci painting that sold for $450 million in 2017.
Through the medium of art, Natty is highlighting the U.S.’ shocking student debt crisis and bringing awareness to the crippling $1.7 trillion in debt Americans currently hold. An eloquent point considering many college students choose Natty Light as their drink of choice for its affordability and style.
Da Vinci of Debt also celebrates the return of the Natural Light College Debt Relief program, which launched in 2018 and each year since, has given out $1 million to help Natty fans pay down student loans. Now entering year four of its ten-year, $10 million commitment, Natty Light is disclosing the “highly-classified” plan behind its $100 diploma rentals in 2020 as it unveils the stunning artwork.
The installation is in residence for a limited time in NYC at Vanderbilt Hall in Grand Central Terminal from January 14-16, 2021. If interested A full gallery of the installation will be viewable virtually at www.naturallight.com/davinci-of-debt.com.
In 2021, Natty is back with another $1 million in debt relief. Fans can tell Natty what inspired them to go to college for a chance to have Natty pay down their debt. Natty Light will be accepting entries using #NattyStories and #Contest from Jan 11 through March 21, 2021. Full contest rules and regulations can be found here. To learn more, follow @naturallight on Twitter and Facebook, @naturallightbeer on Instagram.
