Make to Give for St. Jude – All JOANN Stores Tomorrow
As Cyber Monday continues America’s busiest shopping weekend, retailers are also preparing to embrace the seasonal spirit of Giving Tuesday. Tomorrow, November 28, the nation’s leading fabric and craft retailer, JOANN, is encouraging customers of all ages to get creative with this special day.
At every JOANN store across the nation, shoppers can make holiday ornaments with free supplies, which they can keep or give to loved ones. For every ornament made, JOANN will donate $1 to its newest charitable partner, St. Jude Children’s Research Hospital. The Make to Give campaign is also living digitally, as people share photos of their handmade ornaments and special messages to the children of St. Jude on social channels using #maketogive.
This effort comes as the retailer launches a partnership with one of the nation’s most renowned hospitals. In addition to the Make to Give event, customers can also donate to St. Jude in all of JOANN’s nearly 900 stores, and online at www.joann.com/st-jude.
For a complete list of store locations, visit www.joann.com. For more background on the campaign, see this Pinterest case study.
If you’d be interested in an interview or more information on the partnership, contact Amanda Hayes at amanda.hayes@joann.com.
Event at-a-glance
What: Make to Give event offers opportunity to create handmade ornaments shoppers can give to family and friends for the holidays. For every ornament made, JOANN will donate $1 to St. Jude Children’s Hospital.
When: Giving Tuesday – November 28, 2017, 2-7 p.m.
Where: All JOANN Store locations nationwide
Why: JOANN is proud to partner with St. Jude Children’s Research Hospital to further the hospital’s critical mission to understand, treat and defeat childhood cancer. This season, JOANN is helping shoppers give a special handmade gift to their loved ones, and also give back to this charitable effort.
