Nasty C and T.I. team up for their first-ever collaboration with powerful new track “They Don’t” addressing racial injustices in wake of police brutality protests. All proceeds from the new song will be donated to Until Freedom and The Solidarity Fund.
In the wake of rampant police brutality and national civil unrest and how it is a reminder of the horrific injustices of apartheid in South Africa, multi-platinum rapper Nasty C and the multi-hyphenate Tip “T.I.” Harris have teamed up for their first-ever collaboration. “They Don’t” – a powerful new track where the two share their perspectives of racial injustices around the world. Touching on the parallels of the horrific injustices of apartheid in South Africa and the police brutality going on in the United States, the unlikely pair break from business as usual to take on serious global issues. The track, released via Def Jam/Grand Hustle/Def Jam Africa, is produced by Gemini Major and you can stream it here and watch the lyric video here.
On “They Don’t”, Nasty C provides a striking and emotional view with his lyrics and later in the track, provides an encouraging message to all.
“I can only imagine the pain and the grief/from the innocent mothers with all the shit they had to see/ when you lose the ones you love to the f*ckin’ police/it cut’s deep.” “But everything will be alright soon/I just want to let you know, ain’t nothin’ like you.”
T.I. shares his thoughts on systemic police brutality with the poignant lyrics.
“Guess they’d rather see us all in civil unrest/Than to go and make some f*ckin arrests” followed by “How you supposed to serve and protect/with your knee on my neck?”
All proceeds from the song will be donated to two organizations – Until Freedom and the Solidarity Fund. Until Freedom is an intersectional social justice organization focused on addressing systemic and racial injustice, as well as investing in those who are most directly impacted by cyclical poverty, inequality, and state violence. The Solidarity Fund, provides social support, including access to food and shelter, for those in South Africa whose lives have been systemically and disproportionately affected by COVID-19.
Nasty C and T.I. connected when T.I. was filming in South Africa and have been in touch ever since.They recently came together to deliver an exclusive, keynote conversation at Midem Digital Edition highlighting the globalization of hip-hop and how brands can use that to work with artists internationally. Fans can register for free and watch the conversation here.
ABOUT NASTY C
For nearly a decade, Nasty C (Nsikayesizwe David Junior Ngcobo) has had
a singular focus: to push the boundaries of his own potential. He has
been pursuing his hip-hop dreams since childhood when, legend has it,
he began rapping and learning to lay down tracks at age nine under the
tutelage of his older brother. At just fifteen years of age, Nasty
released his debut mixtape, One Kid, A Thousand Coffins (2012). He shot
to stardom in 2014, with his boundary-breaking second mixtape, Price
City, and “Juice Back,” a continent-wide instant classic smash. The
“Juice Back” remix featured Nigerian muso, Davido and South African
rapper Cassper Nyovest. This early success won Nasty C the Best
Freshman prize at the highly competitive South African Hip-Hop Awards.
Nasty C’s popularity detonated with his 2016 debut album Bad Hair,
which hit #1 on the iTunes local chart and was the country’s
most-streamed album within 24 hours of release. Its re-release, Bad
Hair Extensions featured French Montana. The seminal album earned him
Nasty C four Metro FM Music Awards, a South African Music Award and a
BET Awards nomination. The momentum surged with Strings And Bling in
2018, named one of South Africa’s greatest hip-hop albums by such
influential local outlets as TimesLive and IOL. Nasty C was the only
South African nominated for a BET Hip- Hop Award in the Best
International Flow category in 2019, and was also nominated for an MTV
Europe Music Award that year. Strings and Bling won him two South
African Music Awards and two AFRIMMAs (All African Muzik Magazine
Awards).
