About the visual, Conan commented, “when i was in high school, i had a crush on the same one person all four years. but that one person did not love me back, instead my crush liked a girl named heather. heather was gentle and beautiful, inside and out. she was warm like a summer day, and had so many friends. she was soft and so easily lovable— everything i am not. the heather video is my way of becoming all of the things that i envy about heather. i would’ve done anything to be like her. wear the right pretty clothes and act the right effortless way. reject all the things that made me who i am. anything to be loved back by the person i loved. anything to be their first choice. the slow transformation throughout the video was made to represent the feminine and masculine traits i constantly switched between in order to become who i knew my crush would like. somebody soft and sweet. somebody like heather.”
The highly intimate video builds towards a transformative climax that proves provocative and thought-provoking. Tight and vulnerable closeups of the artist capture the tension between soft guitar and his confessional vocals. All building to the video’s finale, revealing a surprise full circle moment to fans.
Accomplishments
“Heather” continues his unprecedented success. Dominating DSPs, it recently ascended to #1 on the Apple Music Pop Songs Chart (US). As well as, #1 on the Tik Tok Pop Playlist Sound (US). It captured spots in the Top 15 of the Spotify US Daily Top 200, Top 25 on the Spotify Global Daily Top 200, Top 30 of the Apple Music Top 200 Songs (US), Top 30 on Apple Music Top 100: Global Songs, and Top 20 on the iTunes Top Pop Songs Chart. Plus, it claimed a place on Spotify’s “Today’s Top Hits” and Apple Music’s “Today’s Hits.” With 110 million global streams, it emerged as one of the Top 100 Most-Streamed Tracks on Amazon Music.
Speaking to his impact, Billboard, Forbes, and OnesToWatch have pegged him among next year’s “Best New Artist” nominees for the 2021 GRAMMY® Awards. Both Billboard and Forbes named “Maniac” among “The 50 Best Songs of 2020 (So Far)” and also proclaimed Kid Krow as one of “The Best Albums of 2020 (So Far).”
About Conan
Conan Gray has quickly cemented himself as one of the freshest voices in music during his meteoric two-year rise. The singer-songwriter from central Texas has quickly amassed one of the most engaged fanbases in the music industry. He first gained attention when he uploaded his song “Idle Town” online, which he recorded from his bedroom in Texas. Upon release, the song exploded and led to the release of his critically acclaimed Sunset Season EP. He soon made his debut tv appearance on Late Night with Seth Meyers and was featured in Vogue, VMan, Teen Vogue, Paper, The Fader, MTV, I-D, Billboard, Wonderland, Clash, Notion, Seventeen and more. In addition, his debut album, Kid Krow, released in March 2020, reached #5 on Billboard Top 200, #1 Pop Album, #2 Billboard Top Album sales and was the biggest new artist pop debut in over two years. Conan has been recognized as one the most prominent voices of his generation, and with the release of Kid Krow his music, has been streamed over 1 billion times. He has sold out three North American tours, two European tours, and additional shows around the world.
ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd, Zendaya and more. Brothers and chief executives Monte and Avery Lipman founded Republic Records, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (J Balvin and Karol G) and Hollywood Records.
In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label’s catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.
