New York, NY (May 2020) – International luxury outerwear brand Moose Knuckles is working with visual artists from around the world to create and sell one-of-a-kind jackets as part of a global initiative to raise funds for those suffering during the pandemic. With each artist using a white Moose Knuckles Lead Rider jacket as their canvas, the finished one-of-a-kind wearable artworks will be available to purchase on May 8, 2020 through the MKGAF landing page on mooseknucklescanada.com, and will retail for USD$600 each.
Moose Knuckles is working with local curators in cities with robust creative communities including New York, Paris, Milan, Montreal, Toronto, Los Angeles and San Francisco, to identify 12 artists per area to create these original works of art. The net profits from the artist program sale will support those who need it the most, including the following local hospitals in some of the native cities of the program:
Mount Sinai Hospital, New York
Le Centre Hospitalier de l’Université de Montréal (CHUM), Montreal
Jewish General Hospital Foundation, Montreal
Les Hôpitaux de Paris (Paris’ Hospitals Corporation)
San Raffaele Hospital, Milan
The campaign’s world tour is going full throttle. Artists are in complete control of their artworks, with the only creative guideline being “positivity
in the face of the pandemic.” Office Magazine editor and friend of the brand, Marz Lovejoy, curated the NYC chapter selecting artists like Smurfo Udirty, Claw Money, and Richie Shazam. YARD, a Parisian creative agency known for its ingenuity in connecting with the urban generation through its work across music, sports, and fashion, has done the same in Paris, selecting names like Seas5, Kader Diaby, and Taqwa Bintali.
Artists are currently being chosen in Milan, California and Canada to participate in the Moose Knuckles Gives a F**ck campaign and will be announced in the coming weeks.
About Moose Knuckles
Since 1921, our family has been protecting Canadians from the cold – a relentless quest that founded Moose Knuckles Canada in 2009. The brand was built on the belief that we could make the leanest, tougher and more luxurious sportswear in the world. We engineer Canadian know-how, grit, and heritage into every fiber, stitch, and zipper. More than an exceptional outerwear brand available across the globe, Moose Knuckles is a family, a community, a tribe, and we wear it on our sleeves.
