Hendrick’s Gin is proud to unveil Hendrick’s Lunar, the second limited edition release from Master Distiller Ms. Lesley Gracie’s Cabinet of Curiosities. Instilled with botanicals that flourish below the light of the moon, Hendrick’s Lunar Gin will be released in the States on January 28, when the first full moon of the new year occurs. To honor the momentous occasion, Hendrick’s is inviting cocktail connoisseurs and star gazers alike to enjoy what is “quite likely the world’s first Lunar gin” as part of a moonbathing ritual to embrace the New Year and leave behind the old.
According to Vance Henderson, Hendrick’s Ambassador to the United States, “Hendrick’s Lunar offers a delicate balance of gentle spice and subtle floral notes with a soft citrus finish.” Henderson recommends it as “the perfect gin to savor casually at home or during starry nights with friends.”
“An activity practiced by esteemed members of Hendrick’s Gin Palace in Girvan, Scotland, moonbathing is the polar, or rather the lunar, opposite of sunbathing,” explains Henderson. “Yet instead of baking under the harsh light of the sun with barely any clothes on, one can dress stylishly below the moonlight, which supports celestial contemplation and many claim provides the ideal ambiance for rejuvenation and a renewal of the mind and body.”
For newbies to moonbathing (and let’s face it, who isn’t?), Hendrick’s is providing a how-to video, along with a full moon video stream as part of its Streaming Service for those who prefer to moonbathe inside the comfort of their home. Additionally, the gin maker is offering a full moonbathing kit, which includes moon goggles, a lunar blanket and moonscreen lotion (rated MPF 28). The kit is available for purchase on Hendrick’s Tiny Shop to enjoy moonbathing on any night of the year.
“The first full moon of the year brings new beginnings,” Henderson continued. ““and by using typical twilight hours using them for restorative moonbaths accompanied by a Lunar cocktail, we can potentially soothe the demeanor of the world, or at least a tiny proportion identified as the ‘nocturnal curious.’”
Not surprisingly, another advocate for the powers of moonlight is Hendrick’s Master Distiller, Ms. Lesley Gracie, who firmly believes that the botanicals she cultivates in her two distillery hothouses take on entirely different sensory characteristics under the influence of moonlight. It was one particular evening, tending to her hothouses in the still of night, when she was inspired to bottle the cosmic sensation of being at peace with nature under the moon and stars – thus creating this unconventional gin.
Launching in January 2021 throughout the U.S., the new Lunar bottle retains the distinctive Hendrick’s shape, evocative of Victorian apothecary jars. The label coloring is a sophisticated, deep blue reflective of the night sky and includes curious celestial imagery that conjures a feeling of imbibing under a moonlit sky.
Hendrick’s Lunar was first released in the UK in January 2019 and will now be offered in most high-end spirits retailers within the U.S. for a limited time only. It is also available online through select e-commerce partners for delivery on-demand to states where legal. Lunar is bottled at 43.4% ABV with a $39.99 SRP.
For further information and a list of Lunar inspired cocktails fit for imbibing under the stars go to hendricksgin.com/US and follow on social media at @hendricksginus #hendrickslunar
HENDRICK’S GIN 44% ALC/VOL. ©2021 BOTTLED AND IMPORTED BY WILLIAM GRANT & SONS. NEW YORK, NY. DRINK THE UNUSUAL RESPONSIBLY
