Modelo, the beer brewed for those with The Fighting Spirit™, has teamed up with legendary LA-based Mexican American tattoo artist, Mark Machado aka Mister Cartoon, to invite fans around the country to celebrate Día de los Muertos in style.
To honor the tradition of Día de los Muertos, Modelo has launched custom 24 oz. Model Especial and Modelo Negra LTO cans designed by Mister Cartoon himself, evoking classic Día de los Muertos motifs such as skulls and marigolds, alongside an exclusive line of Día merchandise featuring Cartoon’s art that fans can claim starting on October 25th through the holiday season.
Mister Cartoon offered an exclusive interview with Javier Pedroza to explain the process of his partnership and to talk about heritage.
MODELO®
Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to people ever since, including Modelo Especial®, Modelo Negra®, and a flavorful lineup of Modelo Cheladas. Modelo Especial is a golden, full-flavored Pilsner-style Lager with a clean, crisp finish. As the #1 imported beer in the U.S., Modelo Especial recently surpassed 150MM cases sold in 2021. The Modelo family of beers are exclusively brewed, imported and marketed for the U.S. by Constellation Brands.
MISTER CARTOON
Mister Cartoon’s richly detailed, hand-rendered designs are inspired by the style of tattoos that originated in the streets of 1970s’ Los Angeles – fine line Chicano black and grey custom tattoo art. Cartoon took this style of tattooing and brought it into mainstream culture. He is known as a pioneer in the tattoo world, and as one of the first artists to get global notoriety by tattooing celebrities, athletes, musicians, and actors alike.
