MNEK SHARES VIDEO FOR NEW SONG “PARADISE”

WATCH HERE:

GRAMMY-nominated British singer, songwriter and producer MNEK has returned with an official video for his powerful and emotive new single, “Paradise.”The striking visuals take you on a man’s isolated journey through pyramids, brutalist buildings and a dystopian landscape of other metaphorical images. Watch The FADERpremiere HERE.
 
“Paradise,” which features the iconic guitar riff from Ultra Nate’s iconic 1997 dance smash “Free, sees MNEK venture into new territory both as a songwriter and as a vocalist. An evocative, vital and lyrically thought-provoking R&B song comprised of ominous throbbing bassline and skittish beats, “Paradise” allows the singer to exhibit his distinct and majestic vocals, as he explores a newfound fragility with his falsetto on the song’s dark and emotionally stirring chorus.
 
The 22-year-old explains, the track is about how – with all that’s going on in society today – sometimes escaping the harsh realities of the world can be a freeing and cathartic experience, with the use of the sample coming about in response to the current trend in commercial dance music. MNEK says:
 
“Around the time I wrote ‘Paradise’, so much dance music was coming out and doing well with literally any 90s R&B song as the main topline, of the whole song. It really bothered me!” he explains. “So, I decided to sample a dance song for an R&B track. I’ve always loved ‘Free’ by Ultra Nate, so it was such an honour to have the blessing of the writers of the song to sample it for ‘Paradise’.” 
 
Director, Ciaran Lyons elaborates –
 
“I think the themes of MNEK’s track will resonate with a lot of people. What grabbed me was the underlying idea of the different responses elicited by the chaos of the modern world – the desire to escape from the real world into a fantasy paradise vs the possibility of standing strong and separate from all the madness and cruelty, in the hope of preserving something better. We have this beautiful human walking through a fantasy landscape made from symbols of growth and decay, never stopping, never getting involved, but coming out the other end still intact, and still beautiful.”
 
MNEK     Photo Credit: Dexter Lander
“Paradise” follows 2016’s infectious single “At Night (I Think About You)”, as well as global smash hit and multi-million selling single “Never Forget You,” featuring Zara Larsson.
 

 

This entry was posted in UNCATEGORIZED and tagged , , , , , , on by .

About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Connect with the Author

Leave a Reply